- All
- Australia
- Blog
- Business Owner
- Canada
- Case Studies
- Dynamics
- Emotional Engagement
- Emotional Marketing
- Emotional Selling
- Europe
- For Executive Leaders
- For Marketing Leaders
- For Sales Leaders
- Marketing
- Marketing
- Microsoft
- Modern Work
- Negotiating
- Neuroscience
- Offer Development
- Other
- Packaging
- Positioning & Messaging Clarity
- Power Platform
- Pricing
- Pricing
- Psychology
- SaaS Transformation
- Sales
- Sales
- US
- Video Strategy
- Videos
- Webinar
July 14, 2019
Reading Time: 3 minutesAbout Neural Impact’s Packaging and Pricing Strategy Workshop
The demand for cloud services and offerings is disrupting the market. Yet, not many companies are changing their selling approach to meet the needs of Buyer 3.0. Neural Impact’s two-day workshop will allow you to take advantage of this new gap.
You can immediately develop new pricing strategies that will boost your revenue margins! You will also learn how to connect with consumers on an internal, emotional level. This is regardless of your target industry.
July 14, 2019
Reading Time: 2 minutesIn today’s online landscape, neuromarketing and neuroscience can largely boost your return on investment. Any firm or business must also take into consideration how the new buyer behaves and pays for products. Furthermore, the background of tech consumers is largely changing. Marketing efforts should adjust accordingly.
Previously, before the spread of digitalization, customers used to purchase products in one lump-sum payment. While marketing campaigns took longer to prepare, a single sale covered most of the associated expenses. Moreover, a customer sales rep that knew how to utilize a sales script and deploy selling psychology proved to be a valuable asset.
July 14, 2019
Reading Time: 2 minutesThe online landscape is changing the marketing world in three key ways. Consequently, a business that applies neuromarketing and neurology strategies witness better results. Just as importantly, firms can set themselves up for long-term success by understanding the new online consumer.
Practical vs. Technical
First of all, research shows that most online buyers are business executives. Their purchase and decision-making process is much different than chief information officers (CIOs) and IT professionals. Neuromarketing requires advertisers to adapt to this change.
July 14, 2019
Reading Time: 2 minutesIf you run a marketing team or business, you probably focus on three key metrics: revenue, profit, and cost. No doubt, your goal is to minimize cost and maximize revenues. You may be considering working with a finance leader to help you set long-term growth goals for your organization.
This mainly covers tasks that involve pricing service and products to add value to your business and make profits. But how can you do that effectively? What are the strategies you can use to price your product to increase sales and profits with little effort?
One way is to master the skill of pricing your product. And to do that, you need to not only understand psychological pricing but also leverage the right strategies.
January 8, 2018
Reading Time: < 1 minute“In a time when business models are changing and industry boundaries are being redrawn, I am passionate about helping companies to rethink ways to generate demand […]