December 22, 2017
Reading Time: 4 minutes Have you had a proposal or project that you worked so hard on get ripped apart? Thought you had a deal in the bag and then they called to say “sorry, we aren’t choosing you after […]
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March 1, 2017
Reading Time: 5 minutesHow to Define a Compelling Value Proposition People don’t buy products and services. They buy a solution to their problem. In my experience auditing dozens of […]
November 4, 2015
Reading Time: 5 minutesEmotions play a powerful role in the buying experience. If we can pinpoint what emotionally motivates prospects in the industries that we are focused on, then […]