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July 14, 2019
Reading Time: 2 minutesIn today’s online landscape, neuromarketing and neuroscience can largely boost your return on investment. Any firm or business must also take into consideration how the new buyer behaves and pays for products. Furthermore, the background of tech consumers is largely changing. Marketing efforts should adjust accordingly.
Previously, before the spread of digitalization, customers used to purchase products in one lump-sum payment. While marketing campaigns took longer to prepare, a single sale covered most of the associated expenses. Moreover, a customer sales rep that knew how to utilize a sales script and deploy selling psychology proved to be a valuable asset.
July 14, 2019
Reading Time: 2 minutesIf you run a marketing team or business, you probably focus on three key metrics: revenue, profit, and cost. No doubt, your goal is to minimize cost and maximize revenues. You may be considering working with a finance leader to help you set long-term growth goals for your organization.
This mainly covers tasks that involve pricing service and products to add value to your business and make profits. But how can you do that effectively? What are the strategies you can use to price your product to increase sales and profits with little effort?
One way is to master the skill of pricing your product. And to do that, you need to not only understand psychological pricing but also leverage the right strategies.
July 14, 2019
Reading Time: 2 minutesJuly 14, 2019 Negotiation is the way we get what we want, no matter what it is. In today’s world, every decision involving more than […]
February 27, 2018
Reading Time: 3 minutes Unless you can read your customer’s mind like Dr. Xavier, you’ll have to rely on other skills to avoid being taken advantage of during IT […]
December 22, 2017
Reading Time: 4 minutes Have you had a proposal or project that you worked so hard on get ripped apart? Thought you had a deal in the bag and then they called to say “sorry, we aren’t choosing you after […]