Reading Time: 2 minutes

Microsoft Inspire Awards 2022

In case you missed it, the Microsoft awards nominations page is now open! You have until March 31, 2022 at 6 pm Pacific time to nominate yourself. Over the past 12 years many of our clients have won partner of the year and more, so it is definitely worth the investment of time and effort to pull your nomination together. If you don’t try, you can’t win!

Here are tips to help make your application package more compelling:

  • Make your application visually unique and differentiated. You have to fill out the form and follow the format, however include URL links to photos, charts, graphs, slides, videos and images to tell your story in a visually engaging way. Create a nomination video, or PowerPoint presentation with voice over. Ugly heavy text word documents require cognitive effort to read and process and big chunks of text are easy to skip/scan/ignore, and will look and feel the same as everyone else’s – undifferentiated, not memorable.
  • Make it about Microsoft. We are all self-serving. Of course you are proud of YOUR results and impact. But help the Microsoft judges know why your success is not only good for your, but for Microsoft too. What’s in it for Microsoft? How does your achievement further Microsoft’s goals and agenda? Why should they care about what you have done and accomplished? In what way is your success also a win for Microsoft?
  • Add a human element and leverage video as much as possible. This can be a remotely directed quick 1-2 minute customer case study story, or a 1 minute overview from your CEO sharing why your story is so incredible

Download and read our free video best practices guide here

Video + Case Study Services | Neural Impact | The Neuroscience of Emotional Engagement

See these excellent best practices example from Mobile Mentor, on our clients who won last year:

Partner of the Year Video Submission (
  • Make sure all your claims are substantiated with PROOF and EVIDENCE. This proof can be in the form of a customer case study, screen shots, chart, graphs, data. Specific data and stats are more credible and believable than generic, vague claims
  • Show indisputably WHY you should win. Communicate your “bottom line” story of results in a pictorial way. Communicate and demonstrate the “before and after” state in a visual story (Imagine your single visual slide being shown on the big screen on stage at Inspire!). The brain LOVES contrast. Here is a great example that could be from one of our clients this year showing license and customer ads growth, last year over this year in one visual story.

You can see the full list of awards on the Microsoft Partner of the Year Awards page

Submit your nomination. Good luck to you and your team!
February 15, 2022

Inspire Awards 2022

Reading Time: 2 minutes Microsoft Inspire Awards 2022 In case you missed it, the Microsoft awards nominations page is now open! You have until March 31, 2022 at 6 pm […]
January 26, 2021

Struggling to Articulate your Cloud Value Proposition?

Reading Time: 6 minutes People don’t buy products and services. They buy a solution to their problem. In my experience reviewing hundreds of technology websites, I’ve found that very few technology companies have a clear value proposition identified for prospective customers. Most of the time I have to weed through lists of product features to find anything that even remotely feels like a value or benefit statement or listen to a 3-minute long explanation without really hearing a compelling value statement. We are obsessed with leading with product features and functionality when asked to speak about our solutions. So, I’ll attempt to help you quickly identify your solution or company value proposition here.
December 14, 2020

Wait! Before you Choose a Name for your New App or Cloud Solution – Read this…

Reading Time: 6 minutes Before you pick a name for your new Power App or solution, think twice! There is more to a name than meets the eye. What does your company name mean to prospects today? Semiotics is an area of research that focuses on understanding how we interpret and make sense of signs, including words, emoticons, images, icons, and objects. In the context of culture, the same object or sign can have different meanings: a thumbs-up in Canada means “good job”. In Australia, Greece, or the Middle East it can mean “sit on this” or “up yours”. I’ve taken a minute to analyze the Microsoft Dynamics 365 and NetSuite product names from a semiotic perspective to give you an example. When creating new apps or bringing new services offers to market, choosing a name should be a deliberate and thoughtful decision-making process.
May 26, 2020

I need to know, have I gone mad? Am I alone in my dichotomy?

Reading Time: 2 minutes I have moments when this all feels surreal. Like watching a movie. Yet it is reality. I have lost all sense of time and space, mornings run into evenings, workdays blur into weekends. Yet the days of the week have not changed. I miss the commute when my brain has time to transition between home and work, yet I appreciate my body not being in constant motion. I feel grateful and blessed, yet sad and afraid all at once. I miss the comfort of structure and routine, yet I love the freedom of breaking from it.
April 9, 2020

Agonizing over having to lay off valued employees? Well, you may not need to.

Reading Time: < 1 minute Agonizing over having to lay off valued employees? Well, you may not need to. I thought I would share some creative ideas from our technology clients about what they are doing now that their sales pipeline has dried up, projects are being cancelled or delayed, and receivables are at risk. Before you start laying off your team, here are some ideas to consider: