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Get to know new Chief Marketing Officer, Joanne Charley

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In a time when business models are changing and industry boundaries are being redrawn, I am passionate about helping companies to rethink ways to generate demand and drive business growth.” — JOANNE CHARLEY

In case you missed meeting Joanne at Microsoft Inspire 2017 in Washington DC, we’d like to introduce you to her officially. 

As Chief Marketing Officer for Neural Impact, Joanne Charley is excited to bring her more than 30 years of sales and marketing expertise to Neural Impact clients during their cloud transformation journey.

Originally from Sydney, Australia, she has extensive international experience, with decades of expertise directing major financial services and information technology industries across the Americas, Europe, and Asia Pacific.  As marketing VP, she’s worked to create and execute both regional and global scale marketing plans, focusing on customer retention and transformational readiness.

Joanne brings an abundance of customer acquisition, channel and branding intel to Neural Impact, having held senior positions with financial services and technology industries. Joanne has helped the following leading organizations accelerate and transition their go-to market strategies: Hambros Bank, National Mutual Royal Bank and Howard Smith Ltd., Crystal Decisions, SAP Canada, Borland Corporation, Class Software, Fincentric Corporation, and ACL Services. As a senior strategist for a leading Australian marketing agency, Joanne provided counsel for Tier One Banking, St. George Banks, AMP Life Insurance, and Westfield Properties. Joanne is known to lead with an analyzing eye, assessing and securing new profitability and growth opportunities.

In addition, Joanne is a University Professor of marketing and strategic management. She’s taught international, digital and behavioral marketing courses for the University of British Columbia in their MBA and undergraduate programs, making her contributions to Neural Impact vital and significant.

Sharka Chobot
Sharka Chobot
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help technology providers develop an effective customer acquisition and go to market strategy. She has over 30 years of technology-specific expertise and teaches behavioral marketing at universities in Canada. Sharka has worked with hundreds of tech companies on six continents to develop their cloud product, packaging, pricing, and vertical market strategy and to accelerate their transition to a SaaS business model.

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