As technology products become commodities, emotional engagement, tribal acceptance, and disruptive teaching become the new differentiators. Put simply, if you can’t teach your prospects anything new or add value to what they are already doing, you are largely irrelevant, and will never get past a 20% win rate.
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“Throughout the years, we have leveraged Neural Impact’s vast knowledge of buyer behaviour, emotional/psychological selling and sales management often. While we have engaged with them in building out strategic programs that have had a significant impact on our business, I’ve often come away with long-lasting insight from the casual conversations I’ve had bouncing ideas off of over the years. They’ve had a profound impact on PowerObjects, both strategically and profitably.”