Reading Time: 3 minutesUnderstanding Neuromarketing: A Confluence of Disciplines In the
Reading Time: 4 minutesWhen Good Webinars Go Wrong We’ve all been
Reading Time: 3 minutesWant more views on your LinkedIn posts? Here
Reading Time: 2 minutesMicrosoft Awards 2025 In case you missed it,
Reading Time: 7 minutesPeople don’t buy products and services. They buy a solution to their problem. In my experience reviewing hundreds of technology websites, I’ve found that very few technology companies have a clear value proposition identified for prospective customers. Most of the time I have to weed through lists of product features to find anything that even remotely feels like a value or benefit statement or listen to a 3-minute long explanation without really hearing a compelling value statement. We are obsessed with leading with product features and functionality when asked to speak about our solutions. So, I’ll attempt to help you quickly identify your solution or company value proposition here.
Reading Time: 6 minutesBefore you pick a name for your new Power App or solution, think twice! There is more to a name than meets the eye. What does your company name mean to prospects today? Semiotics is an area of research that focuses on understanding how we interpret and make sense of signs, including words, emoticons, images, icons, and objects. In the context of culture, the same object or sign can have different meanings: a thumbs-up in Canada means “good job”. In Australia, Greece, or the Middle East it can mean “sit on this” or “up yours”. I’ve taken a minute to analyze the Microsoft Dynamics 365 and NetSuite product names from a semiotic perspective to give you an example. When creating new apps or bringing new services offers to market, choosing a name should be a deliberate and thoughtful decision-making process.
Reading Time: 2 minutesI have moments when this all feels surreal. Like watching a movie. Yet it is reality. I have lost all sense of time and space, mornings run into evenings, workdays blur into weekends. Yet the days of the week have not changed. I miss the commute when my brain has time to transition between home and work, yet I appreciate my body not being in constant motion. I feel grateful and blessed, yet sad and afraid all at once. I miss the comfort of structure and routine, yet I love the freedom of breaking from it.
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Reading Time: < 1 minuteIf you’re selling Microsoft Copilot and AI agents, you might be missing the emotional part of the decision process. Adopting AI might seem straightforward on the surface, but the reality is your customers feel a whole lot more than you think. Microsoft Copilot and AI agent adoption fails when organizations treat it as a logical technology rollout instead of an emotional change experience. Microsoft partners who understand the emotional landscape are the ones who close more deals, increase usage and renewals, and build deeper strategic and profitable ongoing relationships and recurring revenue. Technical proficiency gets you in the door, and emotional intelligence closes the sale.
Reading Time: < 1 minuteAgonizing over having to lay off valued employees? Well, you may not need to. I thought I would share some creative ideas from our technology clients about what they are doing now that their sales pipeline has dried up, projects are being cancelled or delayed, and receivables are at risk. Before you start laying off your team, here are some ideas to consider: