January 26, 2021
Reading Time: 7 minutesPeople don’t buy products and services. They buy a solution to their problem.
In my experience reviewing hundreds of technology websites, I’ve found that very few technology companies have a clear value proposition identified for prospective customers. Most of the time I have to weed through lists of product features to find anything that even remotely feels like a value or benefit statement or listen to a 3-minute long explanation without really hearing a compelling value statement. We are obsessed with leading with product features and functionality when asked to speak about our solutions. So, I’ll attempt to help you quickly identify your solution or company value proposition here.