- All
- Australia
- Blog
- Business Owner
- Canada
- Case Studies
- Dynamics
- Emotional Engagement
- Emotional Marketing
- Emotional Selling
- Europe
- For Executive Leaders
- For Marketing Leaders
- For Sales Leaders
- Marketing
- Marketing
- Microsoft
- Modern Work
- Negotiating
- Neuroscience
- Offer Development
- Other
- Packaging
- Positioning & Messaging Clarity
- Power Platform
- Pricing
- Pricing
- Psychology
- SaaS Transformation
- Sales
- Sales
- US
- Video Strategy
- Videos
- Webinar
January 26, 2021
Reading Time: 7 minutes People don’t buy products and services. They buy a solution to their problem.
In my experience reviewing hundreds of technology websites, I’ve found that very few technology companies have a clear value proposition identified for prospective customers. Most of the time I have to weed through lists of product features to find anything that even remotely feels like a value or benefit statement or listen to a 3-minute long explanation without really hearing a compelling value statement. We are obsessed with leading with product features and functionality when asked to speak about our solutions. So, I’ll attempt to help you quickly identify your solution or company value proposition here.
July 14, 2019
Reading Time: 3 minutes About Neural Impact’s Packaging and Pricing Strategy Workshop
The demand for cloud services and offerings is disrupting the market. Yet, not many companies are changing their selling approach to meet the needs of Buyer 3.0. Neural Impact’s two-day workshop will allow you to take advantage of this new gap.
You can immediately develop new pricing strategies that will boost your revenue margins! You will also learn how to connect with consumers on an internal, emotional level. This is regardless of your target industry.
July 14, 2019
Reading Time: 2 minutes If you run a marketing team or business, you probably focus on three key metrics: revenue, profit, and cost. No doubt, your goal is to minimize cost and maximize revenues. You may be considering working with a finance leader to help you set long-term growth goals for your organization.
This mainly covers tasks that involve pricing service and products to add value to your business and make profits. But how can you do that effectively? What are the strategies you can use to price your product to increase sales and profits with little effort?
One way is to master the skill of pricing your product. And to do that, you need to not only understand psychological pricing but also leverage the right strategies.