People are emotionally driven and passionately tribal, not completely motivated by logic. To influence a prospect’s buying decision, we must engage their emotions with an understanding of how the unconscious and conscious brain is wired to behave, react, reward and punish.
We know the technology industry and have 25+ years of sales and marketing expertise.
Unlike other consulting firms, we are thought leaders in neuromarketing, behavioral science and emotional engagement. Our work applies the newest research in brain science to the customer acquisition process.
Unlike most sales and marketing consulting and training firms that serve customers from consumer-packaged goods to tourism, 100% of our customers are technology firms ranging from Microsoft to firms just like yours. We get it. We talk IOT, AI, CRM, ERP, Azure, IOT, CLV, churn, SEO, SaaS, MRR and more.
Our team members have been in the technology industry for up to 30 years. We disrupt your traditional on-premise thinking, approach and processes and teach you modern cloud customer acquisition strategies.
We understand what motivates the buyer’s brain and how to emotionally engage them during the buying journey. We can teach best practices that will drive your conversion.
Many generalist management consulting firms try to do it all. We don’t. We specialize in customer acquisition and cloud business transformation only. If you need project delivery or technical road mapping, that’s not us.
We understand the nuances and differences in the current state of the cloud market in the US, Canada, Australia/New Zealand, Europe, Middle east South Africa, Latin America and across Asia. If you want to know what is and isn’t working in these markets, we can help.
Every experience you have with our team will leave you more enlightened and inspired than you thought possible, with new clarity and great ideas that you will want to implement immediately.
Microsoft partners, ISV’s, resellers, disties, SI’s and other technology firms form around the world who have implemented our strategies have increased their conversions and revenues, closed more deals, and reduced their costs of selling already. Are you ready to do the same?
Challenge everything and everyone
Live a balanced life
Actively pursue learning and growth
Don’t innovate, disrupt
Do everything with excellence and passion
Care about the people we impact
Learn from mistakes and move on
Freedom and respect always
Make this year better than last
Focus on excelling, there’s no room for mediocracy