Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.

Throughout his career, Joe has used his unique skillset, knowledge and experience to coach and develop sellers. He has a passion for helping salespeople develop winning deal strategies to maximize their potential. Under his leadership at RSM, the Biz Apps sales team went under a big transformation which fueled significant growth – going from 4 sellers with $15M in revenue to 32 sellers with a combined quota of $185M. This resulted from a complete overhaul in sales approach – moving from classic feature/functions ERP selling to one strongly focused on industry, leveraging concepts taught by Neural Impact. It’s therefore fitting that he’s part of the Neural team: as someone who has experienced the game-changing impact that applying neuroscience to sales, marketing & project delivery can have.

Focused on your buyers? Enzo is focused on understanding our buyers and sellers, with more than 25 years global experience as a business and sales leader in consulting and technology. He works with both individuals and organizations to better understand and address complex business challenges, and develop sustainable sales strategies for near term and long term results. His specialties include sales leadership and talent development, assessing and developing sales leadership growth strategies, re-engineering sales processes to increase profit margins, and creating operational efficiencies that focus on customer insights. Enzo was Director of Business Development at Fullscope, National Sales Director for BDO Canada, Director of North American Field Sales for Sage, and GM & Sales Director at Nextec, a national consulting firm, specializing in cloud and on prem ERP, CRM and BI solutions for mid sized business.

Inge is a Senior Marketing Strategist at Neural Impact, with over 20 years in technology marketing, spanning roles from local startups and SMBs to global industry giants. Her expertise covers channel strategy, global event management, product marketing, lead generation, sales enablement, and customer relations, enhancing lead conversion and customer acquisition for technology providers. Inge’s approach merges technical knowledge in ERP, CRM, AI, and modern workspaces with neuro-based marketing, holding key positions at SAP, Maximizer Software, Sophos, and Layer 7 Technologies (acquired by Computer Associates).

With over 20 years of experience in the Microsoft Business Central channel, Nicola Dickinson has built a career on innovation, leadership, and operational excellence. As the co-founder of Sparkrock, a Microsoft partner, Nicola spearheaded the company’s growth—from startup to scale—overseeing sales & marketing, customer success and support, implementations, support, finance, and administration. With a proven track record in customer success, implementation, and sales & marketing, Nicola Dickinson is dedicated to helping businesses build strong customer relationships, streamline operations, and drive sustainable revenue growth. Under her leadership, Sparkrock thrived for nearly two decades, delivering transformative solutions to its clients and culminating in a successful business exit. Now, Nicola channels this wealth of experience into helping Neural Impact clients to refine their customer success strategies, optimize implementation processes, and accelerate sales & marketing effectiveness. Passionate about empowering teams and shaping winning strategies, Nicola helps partners to scale efficiently, retain loyal customers, and exceed sales targets.

Jordy is a video director, producer, and trainer with a hard focus on authenticity and viewer engagement, giving viewers value, and extending brands into the highly effective world of video. Using this methodology, he has created videos for hundreds of leading tech brands, financial institutions, and post-secondary institutions. He specializes in helping Neural Impact’s clients build internal video creation and editing capabilities enabling them to have a competitive advantage and accelerate sales in a digitally driven marketplace. His remote training and guidance methodology and process enables partners to quickly develop video sales and marketing assets with low impact on marketing departments and budgets.

Marcie Weinstein brings more than 20 years of sales and marketing experience working in the technology sector. She has produced extraordinary results with companies such as SAP, Pivotal CRM, Palm Canada Inc, Tech Data Corporation and Ingram Micro. Her passion for marketing inspires her to find fresh ways to improve customer engagement. Since starting with Neural Impact in 2015, Marcie has guided Microsoft partners with digital communication strategies and helped them develop emotional engagement with their clients.

Svitlana has a decade of expertise in project management and collaboration with global partners. Her detail, effective communication and energy has consistently led to successful project outcomes. As a seasoned project manager stands ready to make a substantial impact. Prior to Neural Svitlana worked with Microsoft partner SMART business.

Lucas helps technology companies translate product innovation into clear market traction. Blending neuroscience-based marketing with hands-on GTM execution, he develops scalable playbooks that align product, sales, and marketing to accelerate customer acquisition. With experience driving AI, SaaS, and fintech go-to-market motions across North America, Lucas specializes in packaging, positioning, and demand strategies that turn complex solutions into irresistible offers.

Robert has been a sales professional with over 40 years experience in all aspects of sales and marketing, from direct quota responsibility to executive sales leadership. Robert has applied expert sales knowledge, industry experience across multiple market segments, with a relentless energy to solve complex sales opportunities. A graduate of Mohawk College with a degree in Electrical Engineering, Robert began his career in 1977 at IBM Canada as a Systems Engineer, the same year that NASA launched Voyager 1, and the original Star Wars movie was released. Robert moved quickly into sales and has been a student of selling high technology solutions throughout his career, closing close to $1B in contracts during this time. In addition to his 17 year work experience at IBM, Robert also provided direct sales, sales management and executive leadership for companies like PeopleSoft, CGI, DiscoverWare and 18 years with TELUS Communications in various divisions throughout the company. Robert is now leveraging his 40+ years of experience coaching sales professionals around the globe. He leverages decades of sales strategy and tactical execution in combination with the science of behavioural economics and buying psychology to maximize sales results that align with customer business goals to those he provides guidance.

Francisco is a Multimedia Communication Engineer with more than 10 years of experience in WordPress and visual communication, as well as UX/UI Designer and motion graphics. I have worked in different technology and services companies where I have found the opportunity to continue learning, such as TCS Mexico as a user interface designer and ICDSitra as a web developer.