The Neural Team
Our team of strategist and consultants all have 20+ years of technology industry specific expertise. There are no juniors assigned to your work or weak links at Neural Impact. Our mission is to help businesses that provide technology products or services to accelerate their customer acquisition and growth through a better understanding of neuroscience, emotional engagement, and tribal behavior. Our team is global and works in all markets with team members based in Vancouver, Calgary, Toronto, Montreal, Indianapolis, London and South Africa.
We look forward to working to working with you to help you reach new heights in your tech business.
Chief Executive Officer
Mark is the founder of Neural Impact, a boutique consulting agency that helps clients embed emotional differentiation in their sales and marketing motions. Mark’s deep understanding of the unconscious buying process, coupled with over 25 years of award winning sales excellence results in a contrarian prospect engagement model that truly aligns with today’s radically different buyer behavior. With over 25 years of sales and sales leadership experience, Mark has held senior channel and direct sales positions with Computer Associates, Pivotal CRM, PeopleSoft, and SAP, where he consistently distinguished himself as a top producer. For the past 15 years, Mark has worked exclusively with the Microsoft ecosystem working with Microsoft Dynamics partners worldwide. Mark’s unique understanding of behavioral economics, customer buying psychology and strategic selling have resulted in significant change throughout the global Microsoft sales ecosystem. He is a regular contributor to many business publications and a frequent guest lecturer at numerous colleges and universities.
Chief Transformation Officer
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Dr. Christian Lehmann
Chief Growth Officer
Christian Lehmann leverages his 15 years of executive leadership and consulting expertise in the IT sector to help technology providers accelerate and scale their Microsoft focused practices. He is passionate about helping partners drive growth, increase margins, scale delivery, improve the pre and post sales motion and drive cloud business model and behavioral change. As a former CEO of one of Europe’s largest Dynamics resellers, he truly cares about people and can lead any major change – no matter if it is IT-driven, refers to organization development or human resource capabilities. Christian knows how to build project teams that deliver value and helps partners develop strategies that get results. He also brings his former research and expertise as a University Professor of Economics and Business Management at international universities to help partners understand the critical principles and dynamics of behavioral economics and SaaS business model change.
Chief Marketing Officer
Originally from Sydney, Australia, Joanne has over 30 years of international experience, directing major financial services and information technology industries across the Americas, Europe, and Asia Pacific. She has worked the world with Microsoft’s top ISV’s and reseller channel and has created and executed both regional and global go to market strategies, focusing on customer retention and cloud transformation and readiness. She has also worked with Hambros Bank, National Mutual Royal Bank and Howard Smith Ltd, Crystal Decisions, SAP Canada, Borland Corporation, Class Software, Fincentric Corporation, and ACL Services. Joanne was also a senior strategist for a leading Australian marketing agency. Joanne is a University Professor of marketing and strategic management and has taught international, digital and behavioral marketing at some of Canada’s top Universities.
Chief Cloud Sales Strategist
A highly motivated, results oriented sales leader with over twenty years’ experience within enterprise software and hardware industry. Consistently demonstrates the ability to recruit, coach, develop and manage winning sales executives while exceeding revenue goals. Understands how to create and deliver executive-level value propositions to accelerate and close complex multi-million dollar sales campaigns. Proven record of accomplishment in transforming sales teams to maximize revenue, margin and market share across large enterprise. Expertise in value based messaging, sales execution, coaching and talent acquisition.
Master Marketing Strategist
Marcie Weinstein brings more than 20 years of sales and marketing experience working in the technology sector. She has produced extraordinary results with companies such as SAP, Pivotal CRM, Palm Canada Inc, Tech Data Corporation and Ingram Micro. Her passion for marketing inspires her to find fresh ways to improve customer engagement. Since starting with Neural Impact in 2015, Marcie has guided Microsoft partners with digital communication strategies and helped them develop emotional engagement with their clients.
Professional Sales Coach
Robert has been a sales professional with over 40 years experience in all aspects of sales and marketing, from direct quota responsibility to executive sales leadership. Robert has applied expert sales knowledge, industry experience across multiple market segments, with a relentless energy to solve complex sales opportunities. A graduate of Mohawk College with a degree in Electrical Engineering, Robert began his career in 1977 at IBM Canada as a Systems Engineer, the same year that NASA launched Voyager 1, and the original Star Wars movie was released. Robert moved quickly into sales and has been a student of selling high technology solutions throughout his career, closing close to $1B in contracts during this time. In addition to his 17 year work experience at IBM, Robert also provided direct sales, sales management and executive leadership for companies like PeopleSoft, CGI, DiscoverWare and 18 years with TELUS Communications in various divisions throughout the company. Robert is now leveraging his 40+ years of experience coaching sales professionals around the globe. He leverages decades of sales strategy and tactical execution in combination with the science of behavioural economics and buying psychology to maximize sales results that align with customer business goals to those he provides guidance.
Senior Marketing Strategist
Emily leverages her 16 year sales and marketing career at Microsoft where she worked in the UK, US and globally to help Microsoft partners transition to an optimal SaaS sales and marketing strategy and to accelerate and lower their cost of customer acquisition. Having led the Dynamics Partner Marketing strategy globally beginning in 2013 she is able to help partners closely align their growth goals and go to market strategy with Microsoft’s and effectively differentiate and position themselves in the Microsoft ecosystem. Emily is based in the UK and is Neural Impact’s Senior Marketing Strategist
Master Video Trainer and Producer
Jordy is a video director, producer, and trainer with a hard focus on authenticity and viewer engagement, giving viewers value, and extending brands into the highly effective world of video. Using this methodology, he has created videos for hundreds of leading tech brands, financial institutions, and post-secondary institutions. He specializes in helping Neural Impact’s clients build internal video creation and editing capabilities enabling them to have a competitive advantage and accelerate sales in a digitally driven marketplace. His remote training and guidance methodology and process enables partners to quickly develop video sales and marketing assets with low impact on marketing departments and budgets.
Angie Hirata is a Senior…. at Neural Impact and has over 20 years expertise in marketing and selling SaaS software solutions. She leverages her unique range of experience spanning the customer lifecycle in marketing, sales, and customer success to help Microsoft reseller and ISV partners around the world drive and convert more leads and close more deals. She helps partners apply neuroscience to optimize their messaging, lead generation, marketplace listings, and marketing strategy to accelerate SaaS customer acquisition and recurring revenue. Angie has led marketing and sales teams at ActiveState, Hewlett Packard Enterprise, JustSystems, and Maximizer CRM to drive strategic growth resulting in two exits.
Chief Sales Strategist
Focused on your buyers? Enzo is focused on understanding our buyers and sellers, with more than 25 years global experience as a business and sales leader in consulting and technology. He works with both individuals and organizations to better understand and address complex business challenges, and develop sustainable sales strategies for near term and long term results. His specialties include sales leadership and talent development, assessing and developing sales leadership growth strategies, re-engineering sales processes to increase profit margins, and creating operational efficiencies that focus on customer insights. Enzo was Director of Business Development at Fullscope, National Sales Director for BDO Canada, Director of North American Field Sales for Sage, and GM & Sales Director at Nextec, a national consulting firm, specializing in cloud and on prem ERP, CRM and BI solutions for mid sized business.
Stacy is a creative marketer and compelling storyteller with over 20 years of expertise in building likeable brands, crafting content that emotionally connects with people, and perfecting product-market fit. She works with early- and growth-stage technology organizations in the Microsoft ecosystem delivering marketing strategies and smart content based on neuroscience principles that yield measurable results. Stacy has led marketing and partnership strategies at various technology investment and start-up companies, including the Centre for Innovation and Clean Energy, the Digital Technology Supercluster, JUDI.AI<http://judi.ai/> and INETCO.
Chief Sales Strategist
Throughout his career, Joe has used his unique skillset, knowledge and experience to coach and develop sellers. He has a passion for helping salespeople develop winning deal strategies to maximize their potential. Under his leadership at RSM, the Biz Apps sales team went under a big transformation which fueled significant growth – going from 4 sellers with $15M in revenue to 32 sellers with a combined quota of $185M. This resulted from a complete overhaul in sales approach – moving from classic feature/functions ERP selling to one strongly focused on industry, leveraging concepts taught by Neural Impact. It’s therefore fitting that he’s part of the Neural team: as someone who has experienced the game-changing impact that applying neuroscience to sales, marketing & project delivery can have.
Senior Marketing Strategist
Inge is a Senior Marketing Strategist at Neural Impact, with over 20 years in technology marketing, spanning roles from local startups and SMBs to global industry giants. Her expertise covers channel strategy, global event management, product marketing, lead generation, sales enablement, and customer relations, enhancing lead conversion and customer acquisition for technology providers. Inge’s approach merges technical knowledge in ERP, CRM, AI, and modern workspaces with neuro-based marketing, holding key positions at SAP, Maximizer Software, Sophos, and Layer 7 Technologies (acquired by Computer Associates).
Sales Coach and Trainer
Craig Hockley is passionately focused on helping Neural Impact clients develop and execute winning business and sales strategies. He works intensely with tech managers and sellers to motivate the team and exceed sales goals. Craig brings over 30 years of technology specific sales and leadership experience, having worked with several leading tech companies including IBM (Sales Manager), Dimension Data (General Manager), McAfee (Regional Director), Dell (Regional Director), and Microsoft (Sales Operations and Partner Manager). Craig also has diverse cultural experience having worked with teams, customers and partners across Africa, Middle East, Western, Central and Eastern Europe and North America. He is also a certified business coach and has several years of experience as a dedicated coach and trainer.
Brand Activation Strategist
Coby helps Microsoft ISV’s and partners activate and grow their brand and generate awareness and demand for their cloud solutions. Originally from the ad agency world, Coby helps partners plan, develop and deploy a collaborative branding methodology based on behavioral economics. His process has been leveraged by PlayStation, Cisco Systems, Microsoft, Mattel, Sprint Mobile, Amobee, Sun Valley Resort, and Campos Coffee. Coby provides Microsoft partners with creative direction on digital and guerilla marketing campaigns resulting in high awareness, conversion and pipeline growth.