Of course you want a good Marketplace listing. But you really want a marketplace strategy that actually drives leads and revenue. You want your offers positioned to win and for prospects, resellers and Microsoft sellers to quickly find your solution. If you want your listings to convert, and a process that turns traffic into predictable growth, you’ve come to the right place. We can help you increase Marketplace visibility, accelerate leads and grow your Marketplace revenue.
Here’s where it breaks down:
Marketplace doesn’t reward presence — it rewards findability, clarity, and conversion.
Here’s where it breaks down:
(No cost • No pressure • Immediate insights)
Turn product listings into revenue drivers with clearer positioning, pricing psychology, and emotional engagement.
Productize services for Marketplace traction and co-sell alignment.
Improve attach rates, shorten cycles, and increase services revenue. Your Marketplace listing should do more than exist — it should earn.
Total Value: Far above the cost of any single service.
Yes — these two marketplaces have now become one. The algorithm and ranking signals have evolved, and we help you get found by the right buyer, Microsoft seller, or reseller.
We provide both strategic guidance and hands-on implementation support depending on your needs.
You’ll receive actionable insights immediately from the audit. Tactical improvements typically show measurable lift within weeks.
Yes — we align recommendations to your CRM, landing pages, and broader go-to-market strategy to ensure everything works together.
Microsoft Marketplace is less about generating random inbound and more about accelerating enterprise deals, increasing ACV, unlocking Azure budget (MACC), and making it easier for Microsoft sellers to co-sell with you. Simply being listed also serves as a powerful credibility signal, reinforcing to enterprise buyers and Microsoft field sellers that your solution is vetted, transactable, and cloud-aligned. When positioned as a deal-closing and expansion lever — not just a listing — it shortens procurement cycles, supports multi-year private offers, and drives larger, faster transactions. Digital self-service sales in the Microsoft marketplace have grown 230% annually, reflecting the tremendous opportunity to build an always-on, frictionless sales channel that reaches Microsoft customers and accelerates growth. (source Capturing the marketplace opportunity, part two: Growing digital self-serve sales through the marketplace)
89% of ISV’s have a hyperscale online marketplace strategy. There isn’t one number re percentage of revenue, but industry data shows cloud marketplaces are a real and growing revenue source for software vendors. According to the 2025 State of Cloud Marketplace & Co-Sell Report, 62% of ISV’s generate net-new revenue from marketplace transactions, meaning marketplaces are creating new sales opportunities rather than simply shifting deals from direct channels. (source link Report: Cloud Marketplaces a ‘Defining Characteristic’ of Modern Software Sales — Redmond Channel Partner) Hyperscaler cloud marketplace sales (including platforms like AWS Marketplace and Microsoft’s marketplace) are projected to grow from $16 billion in 2023 to $85 billion by 2028, underscoring how rapidly this channel is scaling overall. You need to have a marketplace strategy to be a credible vendor in the Microsoft ecosystem and to get the attention of customers, channel partners and Microsoft enterprise sellers.
Schedule a meeting or email us and we’ll get back to you within 24 hours to get started on accelerating your Marketplace conversion rates
