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June 1, 2017
Reading Time: 5 minutes Why You Need to Transition to the Experience Economy (and How to do it) For the past 30 years we have been differentiating technology products based […]
May 18, 2017
Reading Time: 4 minutes Cloud adoption across industries is being driven by many internal and external factors. Vertical industries experiencing significant disruption are prime opportunities for cloud adoption. What does […]
March 1, 2017
Reading Time: 5 minutes How to Define a Compelling Value Proposition People don’t buy products and services. They buy a solution to their problem. In my experience auditing dozens of […]
November 23, 2016
Reading Time: 5 minutes For some sales and marketing teams, creating a sense of urgency can come easily. Think about the most popular event in your city. If you’re aware that […]
November 2, 2016
Reading Time: 5 minutes Imagine this scenario. Your team has worked extremely hard to bring your latest cloud subscription service to market. Now, you’re walking into a meeting with Product […]