Accelerate Your Lead Generation & Conversion

on Microsoft Marketplaces

If you have invested in building and publishing an app or service on the Microsoft Azure or AppSource Marketplace and want to generate more leads or increase your conversion, you have come to the right place. Bessemer Venture partners has predicted that 80% of sales interaction will happen through digital channels by 2025. We have all been conditioned to go online and research and self-educate when making an important buying decision. We also want control and to not have to speak to a sales professional until we are ready. Technology buyers are no different. The Microsoft "brand" is a powerful and compelling factor that will influence a technology platform or solution buying decision and will drive them to the Microsoft Marketplace. However, once a prospect finds your AppSource or Azure marketplace listing you will need to engage the prospect further to successfully achieve a trial of your product and/or covert them to a transaction - be they a small business or enterprise. 

Your listing and landing page must not only convey all your product's important, relevant features and functionality, but it also needs to emotionally engage prospects, igniting a sense of urgency and need to have your solution. Selling on the Microsoft Marketplace requres more than just having your solutions technically validated and then publishing your listing. Selling in a digital marketplace is a new capability and strategic lever that can help you increase revenue, lower your cost of customer acquisition and shorten your sales cycle. Many ISV's and reseller still have an expensive high touch, expensive traditional sales motion rather than an accelerated highly digitally driven marketing buying process. Neural Impact has helped hundreds of Microsoft ISV's and resellers around the world over the past 15 years to accelerate and optimize their customer acquisition process. We offer several Marketplace lead and sales acceleration workshops and engagements to help you develop your Marketplace strategy, optimize your listings and to integrate your Marketplace listing with your broader sales and marketing strategy.