Sharka Chobot, Author at

April 9, 2020

Agonizing over having to lay off valued employees? Well, you may not need to.

Reading Time: < 1 minuteAgonizing over having to lay off valued employees? Well, you may not need to. I thought I would share some creative ideas from our technology clients about what they are doing now that their sales pipeline has dried up, projects are being cancelled or delayed, and receivables are at risk. Before you start laying off your team, here are some ideas to consider:

July 16, 2020

Technology Is Not Logical, But Deeply Emotional

Reading Time: < 1 minute In 2004, psychology and social computing professors John McCarthy and Peter Wright challenged us to think about “technology as an experience” rather than merely a product that is used. Never has this been more evident than during the past few months of worldwide lockdown. Getting food, educating children, working, keeping businesses afloat, and maintaining relationships with friends and family have only been possible by leveraging technology. Never have we been so vulnerable and dependent on technology to do everything.

July 31, 2019

How to Keep Your Teens Drug and Alcohol Free Until Graduation

Reading Time: 2 minutesDo you have kids? Worried that even though they are good kids, and you raised them well, there is a risk they could fall prey to the dangers of binge drinking and drug use when teens? As a parent of 3 teens (2 safely out of the woods 18&21 and 3rd 14), being on the other side, I am going to share with you what worked for us.

July 14, 2019

Accelerate Your Acquisitions & Create a Recurring Revenue Stream

Reading Time: 3 minutesAbout Neural Impact’s Packaging and Pricing Strategy Workshop The demand for cloud services and offerings is disrupting the market. Yet, not many companies are changing their selling approach to meet the needs of Buyer 3.0. Neural Impact’s two-day workshop will allow you to take advantage of this new gap. You can immediately develop new pricing strategies that will boost your revenue margins! You will also learn how to connect with consumers on an internal, emotional level. This is regardless of your target industry.

July 14, 2019

How To Use Neuroscience To Accelerate Your Sales Cycle

Reading Time: 2 minutesIn today’s online landscape, neuromarketing and neuroscience can largely boost your return on investment. Any firm or business must also take into consideration how the new buyer behaves and pays for products. Furthermore, the background of tech consumers is largely changing. Marketing efforts should adjust accordingly. Previously, before the spread of digitalization, customers used to purchase products in one lump-sum payment. While marketing campaigns took longer to prepare, a single sale covered most of the associated expenses. Moreover, a customer sales rep that knew how to utilize a sales script and deploy selling psychology proved to be a valuable asset.