Sharka Chobot, Author at

April 9, 2020

Agonizing over having to lay off valued employees? Well, you may not need to.

Reading Time: < 1 minuteAgonizing over having to lay off valued employees? Well, you may not need to. I thought I would share some creative ideas from our technology clients about what they are doing now that their sales pipeline has dried up, projects are being cancelled or delayed, and receivables are at risk. Before you start laying off your team, here are some ideas to consider:

February 5, 2026

Why Microsoft Copilot and AI Agent Adoption Isn’t Logical, but Deeply Emotional

Reading Time: < 1 minuteIf you’re selling Microsoft Copilot and AI agents, you might be missing the emotional part of the decision process. Adopting AI might seem straightforward on the surface, but the reality is your customers feel a whole lot more than you think. Microsoft Copilot and AI agent adoption fails when organizations treat it as a logical technology rollout instead of an emotional change experience. Microsoft partners who understand the emotional landscape are the ones who close more deals, increase usage and renewals, and build deeper strategic and profitable ongoing relationships and recurring revenue. Technical proficiency gets you in the door, and emotional intelligence closes the sale.

July 31, 2019

How to Keep Your Teens Drug and Alcohol Free Until Graduation

Reading Time: 2 minutesDo you have kids? Worried that even though they are good kids, and you raised them well, there is a risk they could fall prey to the dangers of binge drinking and drug use when teens? As a parent of 3 teens (2 safely out of the woods 18&21 and 3rd 14), being on the other side, I am going to share with you what worked for us.

July 14, 2019

Accelerate Your Acquisitions & Create a Recurring Revenue Stream

Reading Time: 3 minutesAbout Neural Impact’s Packaging and Pricing Strategy Workshop The demand for cloud services and offerings is disrupting the market. Yet, not many companies are changing their selling approach to meet the needs of Buyer 3.0. Neural Impact’s two-day workshop will allow you to take advantage of this new gap. You can immediately develop new pricing strategies that will boost your revenue margins! You will also learn how to connect with consumers on an internal, emotional level. This is regardless of your target industry.

July 14, 2019

How To Use Neuroscience To Accelerate Your Sales Cycle

Reading Time: 2 minutesIn today’s online landscape, neuromarketing and neuroscience can largely boost your return on investment. Any firm or business must also take into consideration how the new buyer behaves and pays for products. Furthermore, the background of tech consumers is largely changing. Marketing efforts should adjust accordingly. Previously, before the spread of digitalization, customers used to purchase products in one lump-sum payment. While marketing campaigns took longer to prepare, a single sale covered most of the associated expenses. Moreover, a customer sales rep that knew how to utilize a sales script and deploy selling psychology proved to be a valuable asset.