Posts and Articles

May 16, 2022

Want more views on your LinkedIn posts? Here are 10 tips to help you generate maximum views.

Reading Time: 3 minutes Want more views on your LinkedIn posts? Here are 10 tips to help you generate maximum views. How many professionals in the ocean of your LinkedIn […]
December 1, 2022

When Good Webinars Go Wrong 

Reading Time: 4 minutes When Good Webinars Go Wrong We’ve all been there, haven’t we? Either as a presenter or participant. When that webinar which was scheduled for 60 minutes […]
September 22, 2023

What the fudge is Neuromarketing?

Reading Time: 3 minutes Understanding Neuromarketing: A Confluence of Disciplines In the ever-evolving landscape of marketing, Neuromarketing stands at the intersection of economics, neuroscience, consumer behavior, anthropology, social science and […]
April 9, 2020

Agonizing over having to lay off valued employees? Well, you may not need to.

Reading Time: < 1 minute Agonizing over having to lay off valued employees? Well, you may not need to. I thought I would share some creative ideas from our technology clients about what they are doing now that their sales pipeline has dried up, projects are being cancelled or delayed, and receivables are at risk. Before you start laying off your team, here are some ideas to consider:
July 16, 2020

Technology Is Not Logical, But Deeply Emotional

Reading Time: < 1 minute In 2004, psychology and social computing professors John McCarthy and Peter Wright challenged us to think about “technology as an experience” rather than merely a product that is used. Never has this been more evident than during the past few months of worldwide lockdown. Getting food, educating children, working, keeping businesses afloat, and maintaining relationships with friends and family have only been possible by leveraging technology. Never have we been so vulnerable and dependent on technology to do everything.