How many professionals in the ocean of your LinkedIn network did you reach with your last post? Chances are your super content and important messages may not be getting as much attention as you’d hope. Of the 88 million estimated users (as of December 2021), 57% access the website on their mobile device, and for an average of 7-11 minutes per day. That means you don’t have long to inspire interest, plus you’re competing against a lot of other content – an estimated 2 million posts, articles and videos are publisheddaily ! So, how do you grab the attention of your professional network?