Why Video Content is Important in a Marketing Strategy

July 14, 2019

When we think of videos, the first thing that comes to our minds is YouTube. YouTube has become the largest field of marketing as videos are an excellent tool to prove authenticity. To keep up to date with the competitive world, your website now must contain video content as a marketing strategy.  

The motivation behind why you should include video content on your website is the current internet user behaviour. According to a YouTube study, people watch over 6 billion hours of video every month.  

With that being said, videos allow us to use both our auditory and visual senses simultaneously. It is obvious that people get attracted to videos more than static contents. So, if your website has video contents, people will browse for longer. And longer visiting time is a great SEO on its own!  

Dynamic Implementation 

Videos work great as cross-platform contents. It means your viewers can watch your video from any device they are on. You just need to embed the video to the high traffic pages of your website and the engagements would be mind-blowing.  

Websites once contained only text and static images. But time has changed. To drive more traffic towards your website, you need to hold the attention of the existing visitors. The visiting time determines your website’s search engine rankings. What better media to do that than videos? 

Videos are highly sharable. You can post your original content on any of your social media platforms, you will see over 1200%more engagement than static contents. This will help a lot with your website’s SEO because Google now includes videos on their search results. 

Videos Convince 

Videos work great as an explantation procedure. Suppose you are launching a new product or service. You can either fill your website with texts that include specifications and user manual or you can create a short and nice video demonstrating your product.  

Will you read long texts to strain your eyes or will you watch a simple video to understand everything there is to understand? Your answer is the reason why video contents are so important as a marketing strategy.  

Let’s Talk Numbers 

A video marketing survey done in 2018 shows that 81% of businesses around the world use video marketing which is a huge leap from 63% in 2017. Among the 81% businesses, 78% admits they have gained better Return on Investment (ROI) with video marketing strategies.  

Last but not least, video builds trust easier than static marketing. You cannot tap into someone’s emotions with no visual stimulation. Any business is founded by trust and trust can be gained by interacting with the audience.  

Videos allow business owners to connect to the audience on a personal level. People get the confidence to buy a product or service when his eyes and ears are watching what to expect. A good landing page with a convincing video can raise conversion rates up to 90%.  

Overall 

There you have it. All the reasons to add video content in your marketing strategy. Videos are much more engaging and provide better ROI than static contents. You can connect with the audience more with the help of a well-crafted video. So, let the new era of content marketing enter your website.  

Sources: 

1. https://www.webtalentmarketing.com/blog/your-website-needs-video-content/
2. https://vtldesign.com/digital-marketing/social-media/youtube/top-3-reasons-video-website/ 
3. https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/ 
4. https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing 

  

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