Your Marketing Strategy Needs to Include Video
Here's a quick video on why.
5 reasons why you need to invest in video marketing NOW
If you have not included video in your marketing strategy yet, your marketing is outdated and lagging behind. According to Wyzowl statistics, 63% of your peers have started using video content marketing to get more clients and 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI (ReelSEO).
Video is a critical and effective marketing medium which helps you reach and influence more business decision makers and increases your conversion. There is extensive evidence provided by many players in the industry regarding the impact video is having. Regardless of the source, (or any inherent biases) the evidence is compelling: you need make video a top priority in your marketing content strategy. Not leveraging video in your marketing is no longer an option.
Why do you need to include video in your marketing strategy?
1. Video boosts conversion and sales
- Including video on a landing page can increase conversion by 80% (Bounce, eyeviewdigital.com)
- An introductory email that includes a video receives an increase click-through rate by 96% (Implix)
- 70% of marketing professionals report that video converts better than any other medium. (MarketingProfs)
- Homepage videos are shown to increase conversion rates by 20% or more (ReelSEO)
2. Reach more business buyers
- 75% of executives watch work-related videos on business websites at least once a week
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video (Forbes)
- 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page (Forbes Insight)
3. Longer online engagement
- The average internet user spends 88% more time on a website with video (Mist Media)
- Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos (comScore)
4. Get more referrals
- 92% of mobile video viewers share videos with others (Invodo)
5. In a digital world where decisions are often made long before you make contact with prospects, video helps build trust and create a personal, authentic connection.
See how easily you can build video production capabilities!
Most videos aren’t authentic or engaging.
Learn what’s needed to create emotionally compelling videos, download our free Video Best Practices Guide.
Prospects are no longer interested in being sold to. They are going online to self educate about possible solutions to their business problems. They are looking for credible, objective sources to learn from. Producing emotionally engaging and informative customer case studies and thought leadership videos will help you get found, build trust and tell your story in a much more compelling way than any brochure could possibly do. Getting started with video does not have to be complicated expensive. You don’t need a huge crew, professional actors, or expensive studio locations. Just an authentic, knowledgeable team member, customer, or topic expert, and proper post-production.
We can help you as much or as little as you need.
Activation Studio
Customer Experience Testimonial
- 1-2-minute testimonial video of a customer experience from one persona perspective item
- 1 member of the customer team sharing the Why, How, and What perspective on the project
- Shot at one customer location with webcam direction from Neural Impact
- Local onsite videographer for shoot
- Product screenshots or other graphics added to video, as well as office/work environment inserted footage
- Written format of (1) testimonial for use on website and other marketing mediums
- Briefing call
- Interview question design
- One persona interview
- Transcript of interview
- Testimonial editing
- Design and production
- Word and PDF written testimonial up to one-page
- 1 testimonial video
- Video of 1-2 minutes in length
Growth Studio
Customer Success Story
- 4 x 2-3-minute-long customer success story videos showcasing your customer’s experience from 3 persona perspectives
- Up to 3 customer personnel sharing the Why, How, and What perspective on the project
- Shot at one customer location with webcam direction from Neural Impact
- Local onsite videographer for shoot
- Product screenshots or other graphics added to video, as well as office/work environment inserted footage
- Written format of (1) combined persona success story for use in a variety of marketing mediums
- Case study briefing call
- Interview question design
- Up to 3 persona interviews
- Transcript of interviews
- Customer story editing
- Design and production
- Word and PDF written testimonial up to 3 pages
- 3 success story videos
- Each video 2-3 minutes in length (Why, How, and What personas)
- 4th integrated video with all 3 personas' perspectives integrated - Why, How, What
Accelerator Studio
Full Case Study Multi-Perspective
- 4 x 3-5-minute-long case study videos showcasing both the customer and the partner’s experience, view of the project from 3 personas, as well as the partner perspective
- Up to 3 customer personnel, plus the partner (or an external 3rd party), to be interviewed sharing the Why, How, and What perspective on the project
- Shot at two locations, customer and partner/or other location with webcam direction from Neural Impact
- Local onsite videographer for shoot
- Product screenshots or other graphics added to video, as well as office/work environment inserted footage
- Written format of (1) combined persona case study for use in a variety of marketing mediums
- Case study briefing call
- Interview question design
- 4 persona interviews
- Transcript of interviews
- Case study editing
- Design and production
- Word and PDF written case study 3-4 pages
- 4 case study videos total 3-4 minutes in length
- Each video 3-5 minutes in length (Why, How, and What personas)
- 4th integrated video with all 3 personas' perspectives - Why, How, What