Cloud adoption and changing buying behavior have disrupted the technology sector and the traditional customer acquisition process. The current COVID situation has seen sales pipelines dry up, projects get put on hold or delayed indefinitely and receivables come in slowly. Cloud offers and messaging needs to be re-positioned to speak to specific business challenges.
Surviving this new economic reality, and capitalizing on the new cloud market requires that we more effectively respond to and meet a new set of buyer expectations.
A more packaged, repeatable and recurring revenue focused strategy will accelerate your customer acquisition process, reduce costs and drive an increase in revenue and margins. Neural Impact is excited to help your define a more packaged and repeatable product and service offering, an effective cloud got to market strategy, to accelerate your customer acquisition process and help you emotionally differentiate your offerings in the market.
Sharka Chobot is the creator of the CRM product category and Chief Transformation Officer at Neural Impact. Sharka have 30+ years technology industry experience and has had a long career as an ISV marketing executive launching new products globally. She is professor of marketing and behavioral science and applies the latest advances in neuroscience to help technology solution providers around the world, such as Microsoft and its eco system of partners, optimize their go to market strategy, transform to a SaaS business model and accelerate their customer acquisition processes.