Remote Packaging and Pricing Strategy Workshop
Interested in Accelerating Your Cloud Customer Acquisition?
Cloud adoption and changing buying behavior have disrupted the technology sector and the traditional customer acquisition process. The current COVID situation has seen sales pipelines dry up, projects get put on hold or delayed indefinitely and receivables come in slowly. Cloud offers and messaging needs to be re-positioned to speak to specific business challenges.
Surviving this new economic reality, and capitalizing on the new cloud market requires that we more effectively respond to and meet a new set of buyer expectations.
A more packaged, repeatable and recurring revenue focused strategy will accelerate your customer acquisition process, reduce costs and drive an increase in revenue and margins. Neural Impact is excited to help your define a more packaged and repeatable product and service offering, an effective cloud got to market strategy, to accelerate your customer acquisition process and help you emotionally differentiate your offerings in the market.
Key Remote Engagement Outcomes:
- Understand the changing needs of the cloud buyer 3.0
- Clearly defined cloud value proposition
- Determine sustainable competitive differentiation
- Increased sense of urgency and commitment to packaging cloud offers and moving to a SaaS model
- Understand the best approach to testing and validating a SaaS pricing model
- Define key buying units that align with buyer purchase behavior
- Identify three (3) compelling packaged cloud offerings and value-add subscription-based services for three (3) key target client groups or market segments
- Learn pricing psychology to drive desired buying behavior
- Learn a specific vertical go to market methodology and approach which can be applied to any industry or workload
Hear how one technology provider has increased margins and profits by transforming to selling and deploying remotely, and how you can too!
Benefits of Remote Selling: NAB Solutions
Benefits of Remote Deployment: NAB Solutions
Learn from COVID conquerer, Victoria, COO of Cooper Parry (post recovery!)
How you can overcome key business challenges by transforming to a repeatable, cloud-based accelerated sales and marketing strategy
Who Should Participate in the Remote Workshop?
- Business leadership
- Marketing leadership
- Sales leadership
- Cloud practice lead
- Professional Services lead
- Product management
- Account representatives
- Marketing team members
- Customer success managers
- Professional services team members incented to upsell/cross sell
Your Workshop Facilitator
Sharka Chobot is the creator of the CRM product category and Chief Transformation Officer at Neural Impact. Sharka have 30+ years technology industry experience and has had a long career as an ISV marketing executive launching new products globally. She is professor of marketing and behavioral science and applies the latest advances in neuroscience to help technology solution providers around the world, such as Microsoft and its eco system of partners, optimize their go to market strategy, transform to a SaaS business model and accelerate their customer acquisition processes.
Listen to Sharka talk about the top 7 website marketing mistakes that undermine strategy!
Your investment of $13,600 US includes:
- One hour partner challenges and desired outcomes briefing call.
- Customization of remote workshop based on partner’s specific needs and level of transformation.
- Delivery of one full day remote Cloud Solution Packaging, Pricing and GTM Strategy whiteboard and workshop session.
- Delivery of a second 2-3 hour remote Marketing Engagement Optimization session.
- Detailed follow up action summary report 30 pages+
- Mini audit of partner website and recommended list of changes designed to get quick wins and drive leads.
- Review and email feedback summary on new partner industry landing pages, initial new offers, pricing page and revised messaging.
