Neuroscience of Negotiation & Closing Workshop

Tired of losing to competitors and skilled negotiators?

The Negotiation Table

Emotions run high on both sides of the fence during significant technology purchase decisions, especially on large, important deals.

If this sounds familiar, this workshop will help you:

Prevent a “no decision,” even after you’ve won the deal;
Defend your solution pricing (and margins);
Create a sense of emotional business urgency;
Understand how professional business applications negotiators think and prepare;
Overcome emotional objections from senior executives;
Avoid relying on sales leadership to close your deals

Neuroscience of Negotiation

Would you like to learn how to drive a neuroscience-based negotiation and closing sequence?

One that levels the psychological playing field business executives and professional negotiators are trained to manipulate?

If so, this is the workshop where you will learn how to confidently:

Frame your price: value argument;
Expose and overcome emotional objections;
Engage and manage executive emotions;
Anticipate and prepare for advanced negotiation techniques;
Use silence as a negotiating tool;
Connect on a human level with your prospects;
Take control of the contracting process;
Know when to walk away

The Psychology of the Close

Seasoned negotiators are trained to systematically exploit a number of cognitive biases to their advantage, driving lower prices, unfavourable business terms and increased risk for your company. Learn how to prevent this from happening to you during the negotiation stage.

There is a lot of psychology at play during the final phase of the buying cycle, but three primary risks to deal closure:

1. Safety (fear) replaces value (desire) the closer a prospect gets to making a decision.
2. “No decision” probability increases in direct proportion to deal size and buying cycle duration.
3. Deal fatigue sets in as the emotional connection to aging business drivers is lost:
Cognitive Dissonance leads to Status Quo = No decision!

Two core biases most undermine sales professionals’ ability to confidently close deals:

1. Sunk cost bias leads to high costs of selling and low chances of winning when sales professionals stay engaged in an opportunity until the final phone call (even when knowing in their hearts they are in “column B”).
2. Fear of loss contributes to collapsing at the negotiation table (figuratively), in order to salvage the month, or quarter, or year. Loss Aversion Drives Compromise!