Much of your revenue is still extracted from your existing customer base, and increasing your up-and-cross-sell activities is important. However, you are still faced with a large install base of on-premises NAV, GP, or SL customers who have yet to embrace the cloud. Now is your time and chance to seize the cloud migration opportunity before someone else does. It is the time to refine your cloud value proposition and messaging and get them to move.
In an economically challenging time, where capital is preserved and re-prioritized, it is essential to reconnect with your customers emotionally, and provide them with a proactive migration strategy. They are at risk of being stolen by competitors or other Dynamics partners, targeting them with a campaign or lowball migration offer. With identifying specific needs of your existing customer base to designing and implementing tailored-package solutions that minimize resistance will equip your teams to accelerate the migration journey and increase Customer Lifetime Value.
Chief Growth Officer
Christian Lehmann leverages his 15 years of executive leadership and expertise in the IT sector to help technology providers accelerate and scale their Microsoft focused practices. He is passionate about helping partners drive growth, increase margins, scale delivery, improve the pre and post sales motion and drive cloud business model and behavioral change. As a former CEO of one of Europe’s largest Dynamics partners, he truly cares about people and can lead any major change – no matter if it is IT-driven, refers to organization development or human resource capabilities. Christian knows how to build project teams that deliver value and helps partners develop strategies that get results. He also brings his former research and expertise as a University Professor of Economics and Business Management at international universities to help partners understand the critical principles and dynamics of behavioral economics and SaaS business model change.
Chief Sales Strategist