Data: 04-14-2024 | San Diego, California – Sheraton San Diego
Upcoming Masterclass Dates: May 1, 8, 15, 22
7:00am-8:30 Pacific Time4 Week Training Investment:
$1,800 US per participant $4,500 US per partner company(up to 5 participants)
High Volume Acceleration Program
FY 24 Microsoft + Neural Impact Advanced High Volume Acceleration Program
Register Here for the Next Cohort
50% off for first 5 Directions San Diego Attendees Only!
Space is Limited!
Dates:
Cohort 7 – April 24, May 1, 8, 15, 22, 29 / 7:00 am – 8:15am PST
Cohort 8 – May 22, 29, June 5, 12, 19, 26 / 7:00 am – 8:15am PST
Want to know how your revenue growth, sales cycle length, profit and more compares to your peers?
Conduct the 5 minute self assessment and get a sense of where your gaps are.
Free Assets for Microsoft Dynamics Partners
Resources to help accelerate your cloud customer acquisition
Free Tools and Assets
To access over 30 free partner resources to help you accelerate your volume of Dynamics 365 customer ads and migrations, see:
Accelerate and scale your SMB-focused Dynamics 365 practice: Partner series (microsoft.com)Free guide to help you double your volume of new Dynamics customers – download it here
Volume Acceleration Guide for Business Application Partners in the SMB MarketMissed the Directions San Diego live sessions? See these recorded sessions:
Overview of the eight capabilities needed to accelerate volume and scale (microsoft.com) Moving GP/NAV on-premises customers to the cloud proactively (microsoft.com)Strategies to help you optimize and grow:
Optimize and Grow GuideTo get more leads on AppSource see the free marketing best practices guide:
Microsoft AppSource & Azure MarketplaceNeural Impact’s Directions 2023 Sessions Slide Decks
Strategies for selling into an uncertain economy
Presented By:
Mark Stuyt
Chief Engagement Officer
Sunday, April 14
2:30 – 3:15pm
SEAGLASS
Are you grappling with a large base of on-premise NAV, GP, or SL customers who are deeply attached to their current systems and haven’t yet transitioned to the cloud? If you’re encountering resistance to migration or facing internal resource constraints that hinder proactive discussions with your customers, this session is designed for you. You will learn how to refine your cloud value proposition and messaging to create a compelling urgency for transition. Further, you will gain insights on effective migration deployment strategies that will empower you to scale your migration projects efficiently. This session marks a pivotal shift to a proactive migration sales and delivery strategy, enabling you to secure your customer base and drive more recurring cloud revenue. Seize this opportunity to lead your customers into a new era of innovation and growth.
Copilot is here, now what? Getting started on your Copilot go-to-market strategy
Presented By:
Sharka Chobot
Chief Transformation Officer
Presented By:
Joe DeHaai
Chief Sales Strategist
Sunday, April 14
2:30 – 3:15pm
CORAL 4
Copilot has landed and is here to stay. Developing the skill set to harness the power of Copilot isn’t just a strategic choice; it’s the key to establishing a competitive edge and unlocking new avenues for revenue generation. This business session delves into a strategic approach to position, market, financially capitalize on and deliver copilot solutions. We explore key tactics, practical insights, and real-world examples of how your businesses can get started on your copilot go-to-market strategy, and leverage AI to augment your existing offerings, leading to increased differentiation, profitability and customer retention.welcome.
You’ve Published an Offer on AppSource, Now What? Leveraging AppSource to Get More Leads & Revenue
Presented By:
Sharka Chobot
Chief Transformation Officer
Sunday, April 14
6:00 – 6:45pm
SANDPIPER A/B
When you publish your app or services offer on AppSource that’s not the end, but just the beginning. Microsoft’s Marketplaces reach over 1 billion qualified Microsoft customers, 15,000 sellers and 90,000 Microsoft partners. In this session you will learn how to leverage AppSource to help you achieve your sales and marketing goals. Learn how to get more leads, drive more conversion and get a return on your investment. IT buyers are self educating and looking for solutions online. Reach this qualified audience. Microsoft is investing heavily in their digital Marketplace strategy and sellers are looking for qualified solutions for their mid market and enterprise deals, don’t miss out. In this session we discuss where Marketplace fits into your customer acquisition strategy, how to get more out of AppSource and how to more closely integrate and align your listing with your marketing and sales strategy. ISV’s and resellers both welcome.ISV’s and resellers welcome.
Cutting-Edge Tactics for Achieving High-
Engagement Video Content
Presented By:
Jordy Starling
Master Video Trainer and Producer
Sunday, April 14
6:00 – 6:45pm
SEAGLASS
B2B marketing experts who harness the power of video experience a jaw-dropping 49% faster growth in revenue compared to those who don’t.
But many B2B marketers still struggle with a low-risk, high-engagement video strategy that they can confidently implement in their business to automate sales and shorten time to value.
In this highly valuable session, you will learn about the power of video, recommended videos to create, production engagement tips, and how to engage your audience when you distribute your video content to further to stand out from your competition.
From strategy, production, and distribution, this session will help you develop a strong online presence and connect with your audience.
Discover:
• What types of videos gain traction with examples
• Tactics for producing engaging videos that stand out
• Secrets for distributing video content
• Create the right calls to action
• Get discovered with SEO and social media tips
• And more…
Secure Your Customer Base by Breaking the On-
Premise Bond
Presented By:
Dr. Christian Lehmann
Chief Growth Officer
Tuesday, April 16
10:30 – 11:15 am
SEAGLASS
Are you grappling with a large base of on-premise NAV, GP, or SL customers who are deeply attached to their current systems and haven’t yet transitioned to the cloud? If you’re encountering resistance to migration or facing internal resource constraints that hinder proactive discussions with your customers, this session is designed for you. You will learn how to refine your cloud value proposition and messaging to create a compelling urgency for transition. Further, you will gain insights on effective migration deployment strategies that will empower you to scale your migration projects efficiently. This session marks a pivotal shift to a proactive migration sales and delivery strategy, enabling you to secure your customer base and drive more recurring cloud revenue. Seize this opportunity to lead your customers into a new era of innovation and growth.
Getting Attention and Driving Conversion in a Noisy Digital World
Presented By:
Sharka Chobot
Chief Transformation Officer
Tuesday, April 16
12:30 – 1:15pm
SEAGLASS
In an era where attention is a scarce commodity, mastering the art of captivating and maintaining customer focus is essential. This session aims to equip Dynamics ecosystem partners with neuroscience-infused marketing strategies that cut through the noise of our hyper-connected world. We’ll explore how understanding the human brain’s processing of information and decision-making can revolutionize our approach to digital marketing. From leveraging the principles of attention economics to crafting messages that resonate and stick, participants will learn how to accelerate deal closures and increase conversions without leaning on specific product references. Join us to discover a blend of psychological insights and digital marketing tactics that promise to transform your engagement strategies, making your marketing efforts more impactful and efficient in this attention-deficit age.
Maximize Customer Lifetime Value: Strategies to Enable Your Delivery Teams to Build Trust and Value
Presented By:
Joe DeHaai
Chief Sales Strategist
Tuesday, April 16
12:30 – 1:15pm
SHOREBREAK 1/2
You have a massive revenue opportunity within your customer base to upsell and expand, but this requires your consultants be able to craft compelling business cases and identify upselling opportunities tailored to unique industry requirements. Although your consultants and delivery team members are trusted and respected by customers, many are unable to effectively align solutions with customer priorities, let alone manage unrealistic customer expectations. In this session you will learn strategies for deeper customer engagement and value-driven solution delivery that will empower greater customer satisfaction and upselling success. Gain insights on techniques to enable your consultants to build credibility and emotional connections with customers and align with customer priorities during and post-implementation, thereby enhancing customer lifetime value and improving consultant career growth and retention rates.
Top Video Assets Marketing Managers Need to Create to Automate Sales & Shorten Time To
Value
Presented By:
Jordy Starling
Master Video Trainer and Producer
Tuesday, April 16
5:45 – 6:30pm
SEAGLASS
Most B2B marketers have experience implementing video in their marketing strategies. A common struggle with video is that marketers are often creating videos reactively rather than proactively and lack the confidence to know whether the video strategy they have will be effective.
In this session we crack the code on what a successful video topic strategy blueprint looks like specifically for Microsoft partners. Learn the most needed video topics that will drive your buyer’s journey and qualify your leads. You will also get to see example videos for each topic, what engaging and effective video structuring and development looks like, and gain a video methodology that will help you fully understand where video is needed in your organization.
Takeaways:
• How to think like your buyers when it comes to video
• Which videos you should be creating for your buyers
• How to structure and develop your videos efficiently and with the highest engagement
• Confidence in knowing that you are creating the right videos
Best Practices to Double Your Customer Ads
Presented By:
Sharka Chobot
Chief Transformation Officer
Wednesday, April 17
9 – 9:45 am
CORAL 5
In an era where attention is a scarce commodity, mastering the art of captivating and maintaining customer focus is essential. This session aims to equip Dynamics ecosystem partners with neuroscience-infused marketing strategies that cut through the noise of our hyper-connected world. We’ll explore how understanding the human brain’s processing of information and decision-making can revolutionize our approach to digital marketing. From leveraging the principles of attention economics to crafting messages that resonate and stick, participants will learn how to accelerate deal closures and increase conversions without leaning on specific product references. Join us to discover a blend of psychological insights and digital marketing tactics that promise to transform your engagement strategies, making your marketing efforts more impactful and efficient in this attention-deficit age.
Please provide your contact info to download the Session Slides
Directions Lyon 2023 Slides
Download the slides for Directions Lyon 2023
Microsoft transform
The global Business Applications SMB market represents a huge opportunity for partners, but targeting small and medium sized businesses within the cloud-buying landscape requires a shift in how you sell, market, and package cloud-based business applications. A sales, marketing, and delivery foundation that can reach a higher volume of customers, deliver faster time to market, and enable the business to scale and expand globally all while maximizing margins is critical to success.