Cloud Go-To-Market Strategy Workshop
Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process; leaving many ISVs with ineffective marketing and sales strategies that cannot support the emerging cloud business model.
Demand for cloud business solutions is growing exponentially,
but few marketing and sales organizations have adjusted their methods
or processes to engage a very different set of buyer expectations.
With customer knowledge and risk reduction replacing functional breadth as the new differentiators, traditional outbound marketing and solution selling tactics no longer drive the same win rates and project profitability of the past.
Designed exclusively for your leadership, the Cloud Go To Market Strategy Workshop focuses on solution definition, marketing
engagement, selling process and service offering adjustments that accelerate the development of a healthy cloud/SaaS practice.
What will you come away with?
Insight into the primary forces driving and impeding SaaS business model transformation;
A clearly defined cloud solution value. proposition and competitive differentiation;
Better understanding of the changing needs of Buyer 2.0;
New strategies for packaging and pricing your cloud offers;
A proven go to market methodology and approach that can be applied to any new industry, vertical or workload;
New potential solution offerings that leverage the extended Microsoft stack/platform;
Three (3) compelling packaged cloud offerings and value-add subscription-based services for three (3) key target client groups;
An industry/vertical Emotional Messaging Framework that drives product development, sales and marketing messaging;
10 neuromarketing techniques that can be immediately implemented to increase marketing engagement and improve lead conversion;
AppSource and Azure Marketplace listing optimization tips;
Persona-based online buying journey map;
Modern digital marketing best practices;
A clear understanding of how to build trust and credibility in a digital world
Who Should Attend?
Business leadership (can drive organizational change at a high level and influence a change in strategy/direction and allocate additional resources to marketing, etc.);
Sales leadership (owns sales strategy, knows cost of customer acquisition and sales challenges);
Marketing leadership (responsible for global marketing strategy, budget and resources);
Product management (owns solution strategy);
Professionals services leadership (knows and can speak to current customer needs, deployment process and services offerings);
Cloud practice leads
"Our Emotional Engagement Methodology leverages the latest insights from neuroscience, behavioral economics and cognitive science. We take you from product and feature discussions to creating a compelling sense of desire and urgency in your prospects.
Our proprietary Emotional Messaging Framework helps you get to the root of what your prospects really care about. Then you'll convert that understanding into digital assets that emotionally resonate with your target industry.
Emotional marketing drives relevance, differentiation and a steady flow of engaged prospects to get you more customers!"
Sharka Chobot, Chief Transformation Officer
Neural Impact
"We have worked with many companies, and I can say that Neural Impact was by far the most results driven and professional one. Neural Impact knows and masters the marketing challenges of our industry."
Émilie Bourque, Marketing Director
The Asset Guardian (TAG)
"Neural impact really helped us to understand what was important and how to communicate it to the market."
Michael Holst Andersen, General Manager
Travel Operations A/S
Video Testimonial by Ben Bolte, Customer Sales Manager, Velosio
Get this workshop for only $7,900 USD + Travel & Expenses
Start converting more leads through neuroscience with this valuable workshop today.