Cloud Customer Acquisition Acceleration Workshop

Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process; leaving many ISVs with ineffective marketing and sales strategies that cannot support the emerging cloud business model.

Are You Creating a Deep Level of Emotional Engagement
With Your Cloud Customers?

  

 


The Cloud Customer Acquisition Acceleration Workshop focuses on the solution definition, marketing engagement, selling process and service offering adjustments that accelerate the development of a healthy cloud practice.


Demand for cloud business solutions is growing exponentially, but few marketing and sales organizations have adjusted their methods or processes to engage a very different set of buyer expectations. With customer knowledge and risk reduction replacing functional breadth as the new differentiators, traditional outbound marketing and solution selling tactics no longer drive the same win rates and project profitability of the past.
 


Core Focus Topics Include

 

"We have worked with many companies, and I can say that Neural Impact was by far the most results driven and professional one. Neural Impact knows and masters the marketing challenges of our industry."

- Émilie Bourque, Marketing Director
The Asset Guardian (TAG)

"Neural impact really helped us to understand what was important and how to communicate it to the market."

- Michael Holst Andersen, General Manager
Travel Operations A/S

"The emotional marketing sessions that we participated in with Mark were truly game changing for our team at Zero2Ten. We always knew that we had a great message to share with the market, but struggled on how to articulate this message in a way, both verbally and visually, that would create action on the part of our prospects and customers. I would highly recommend that business leader, sales and marketing professionals take the journey. It will be well worth the time!"

- Paul Colella, General Manager
Zero2Ten

 


About The Workshop Facilitator

 
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Mark Stuyt

Chief Engagement Officer

Mark is the founder and Chief Engagement Officer of Neural Impact; a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its global partner channel radically accelerate cloud customer acquisition. He has been deeply involved in Microsoft’s cloud transformation efforts for over ten years, most recently developing the sales strategy, methodology and supporting assets for Microsoft’s Cloud SureStep, Dynamics Road to Repeatability and European Industry Partner Programs.

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"Our Emotional Engagement Methodology leverages the latest insights from neuroscience, behavioral economics and cognitive science. We take you from product and feature discussions to why your solutions are strategic to a prospect’s business.
 
Our proprietary Emotional Engagement Model helps you get to the root of what your prospects really care about. We allow you to then to convert that understanding into digital assets that emotionally resonate with your target industry.
 
Emotional marketing drives relevance, differentiation and a steady flow of engaged prospects to get you more customers!”
- Sharka Chobot, Chief Transformation Officer
Neural Impact

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