Defining Your “WHAT” Buyer Persona
The WHAT Buyer Persona is the domain of the techie, the middle manager and the end user. They own the technology infrastructure and ensure employees have the technological tools to perform their jobs. The WHAT persona can also include an individual end user of a system. They are interested in specific product features, functionality, detailed feature
lists, looking closely at screen shots, seeing product demos and reading in-depth technical whitepapers on security,
performance, scalability and more.