Copilot is here… Now What? 


Come Accelerate (or Figure out) Your Copilot Go to Market Strategy

AI GTM Strategy  Program 

Microsoft messaging is leading with Copilot. You want to stay ahead of competitors and customers and think through your own AI strategy. Come kick start your Copilot go to market positioning, messaging, value proposition, monetization strategy and services road map with your peers and Neural Impact experts. In just 4 weeks get started on your sales approach and marketing assets. 

Microsoft has announced and brought to market Copilot. You are likely deliberating internally how best to leverage this new opportunity. If you want help to accelerate an AI go to market plan and strategy, this is the program for you. Join us on this journey designed to help you unlock Copilot's full market potential and get started on developing a robust go-to-market strategy.


Session Dates:
Nov. 29, Dec. 6, 13, & 20
7:00-8:15am PST
Investment $4,500 US 
per partner company, unlimited participants 

Fee includes unlimited participants per company and 4 x 75 minute one to few live sessions with Neural Impact experts in addition to a custom 2 hour one on one AI strategy whiteboard session with your team based on your unique needs and priorities. Also included are helpful implementation support resources and two personalized one on one feedback and coaching calls during your implementation phase.
Space is limited… available on a first come first serve basis. 

Got Coop Funds?
Microsoft partners may be eligible to claim this investment post-program completion. Check out page 73 of the FY23 Microsoft coop guide for details.

More details

For any registration queries, please email

Live Neural Expert Facilitated 1:few Learning Journey

Session 1, Week 1

Differentiate and Win in the Market with Copilot

  • Gain a
    competitive advantage with Copilot
  • Identify priority industry
    and departmental use cases to differentiate
  • Define your Copilot value proposition
Session 2, Week 2

Get Started on Making Money with Al Solutions

  • Capture market and deliver more value by adding Al to your offerings
  • Explore various approaches to develop an Al product monetization strategy
  • Use Al to
    deliver projects with less risk and higher margins


Session 3, Week 3

Leverage Al to accelerate creation & effectiveness of your Copilot Marketing

  • Accelerate go-to-market by leveraging Al for the full cycle of product launch and marketing campaign
  • Lower the cost and effort of marketing content by making the most out of generative Al tools
  • Get your campaign and assets ready in a week with 5 core assets
Session 4, Week 4

Leverage Al to Gain Sales Success

  • Up/Cross-selling Copilot into existing customers
  • Optimize sales team efficiency utilizing Al tools in your own sales cycle
  • Take advantage of Al to win new Dynamics logos and convert Dynamics install base customers
2 hr custom one on one Al strategy workshop with your team

1:1 Coaching Session 1

Implementation and work in progress feedback and one on one coaching call with your

1:1 Coaching Session 2

Implementation and work in progress feedback and one on one coaching call with

Program Leaders

Christian Lehmann

Chief Growth Officer

Christian Lehmann leverages his 15 years of executive leadership and expertise in the IT sector to help technology providers accelerate and scale their Microsoft focused practices. He is passionate about helping partners drive growth, increase margins, scale delivery, improve the pre and post sales motion and drive cloud business model and behavioral change. As a former CEO of one of Europe’s largest Dynamics partners, he truly cares about people and can lead any major change – no matter if it is IT-driven, refers to organization development or human resource capabilities. Christian knows how to build project teams that deliver value and helps partners develop strategies that get results. He also brings his former research and expertise as a University Professor of Economics and Business Management at international universities to help partners understand the critical principles and dynamics of behavioral economics and SaaS business model change. 

Joe DeHaai

Chief Sales Strategist

Joe brings decades of experience in the realm of business advisory services, with a laser focus on fostering growth and enhancing customer acquisition. His expertise extends beyond conventional sales processes, embracing the principles of behavioral science to help professional services and technology firms optimize their go-to-market strategies. Joe is renowned for his ability to shift sales approaches from traditional feature-and-function selling to a strategy deeply rooted in industry-specific and business value propositions, harnessing the power of neuro-engagement concepts. During his tenure at RSM, Joe’s leadership steered the business applications consulting practice through a remarkable transformation, propelling significant growth. Under his guidance, the team expanded from a modest 4 sellers generating $15 million in revenue to a formidable force of 32 sellers, collectively driving over $500 million. 

Angie Hirata

Senior Growth Strategist

Angie Hirata is a Senior…. at Neural Impact and has over 20 years expertise in marketing and selling SaaS software solutions. She leverages her unique range of experience spanning the customer lifecycle in marketing, sales, and customer success to help Microsoft reseller and ISV partners around the world drive and convert more leads and close more deals. She helps partners apply neuroscience to optimize their messaging, lead generation, marketplace listings, and marketing strategy to accelerate SaaS customer acquisition and recurring revenue. Angie has led marketing and sales teams at ActiveState, Hewlett Packard Enterprise, JustSystems, and Maximizer CRM to drive strategic growth resulting in two exits. 

Inge Boubez

Senior Marketing Strategist

Inge has over 20 years in technology marketing leadership roles. She leverages her deep expertise in channel strategy and partnerships, managing global events, product marketing, lead generation, sales enablement and analyst relations to help technology providers accelerate their customer acquisition. She blends in-depth technical acumen in areas such as ERP, CRM, modern workspaces, AI and enterprise security with business insights that emphasize neuro-based marketing and emotional engagement. Inge’s past marketing leadership roles include Director of Partner Marketing at SAP, Maximizer Software (CRM), Sophos, Agility CMS, Web3 Blockchain, Layer 7 Technologies, Incognito Software. Kameleoon, Real Time Networks and more.