Development of Foundational Emotional Messaging Framework & Buyer Personas

Review and summary of industry economic, competitive, regulatory, customer, and other factors affecting target vertical industry.

Identification of critical emotional buying triggers to form the foundation of all sales, marketing messaging and marketing asset creation;
Validation interviews with key stakeholders; 
Validation of core triggers with existing customers;
Validation of core triggers with prospective customers;
Analysis and compilation of interview results;
Two drafts of core emotional messaging framework to form the repeatable foundation for all marketing;
Creation of core emotionally triggering provocative pain based headline questions for digital communications and website;
Development and definition of WHY, HOW, and WHAT personas from a demographic and psychographic perspective.

* This package requires 2-3 weeks to execute on. A fixed number of interviews will be included and existing client contacts provided by the partner. The output will be a document that allows the future of your marketing to be guided with the right message, to the right person, at the right time.

**For effective results, at least two interviews of internal stakeholders need to take place. A Neural Impact consultant will need access to Key Resources in both the Sales team and the Marketing team. At least 30 minutes will be required from one or more front line resource (Sales). Lists of clients and prospects need to be provided. Industry research reports may need to be purchased or provided by the client.