Development of Foundational Emotional Messaging Framework & Buyer Personas
Review and summary of industry economic, competitive, regulatory, customer, and other factors affecting target vertical industry.
Identification of critical emotional buying triggers to form the foundation of all sales, marketing messaging and marketing asset creation;
Validation interviews with key stakeholders;
Validation of core triggers with existing customers;
Validation of core triggers with prospective customers;
Analysis and compilation of interview results;
Two drafts of core emotional messaging framework to form the repeatable foundation for all marketing;
Creation of core emotionally triggering provocative pain based headline questions for digital communications and website;
Development and definition of WHY, HOW, and WHAT personas from a demographic and psychographic perspective.
* This package requires 2-3 weeks to execute on. A fixed number of interviews will be included and existing client contacts provided by the partner. The output will be a document that allows the future of your marketing to be guided with the right message, to the right person, at the right time.
**For effective results, at least two interviews of internal stakeholders need to take place. A Neural Impact consultant will need access to Key Resources in both the Sales team and the Marketing team. At least 30 minutes will be required from one or more front line resource (Sales). Lists of clients and prospects need to be provided. Industry research reports may need to be purchased or provided by the client.
"Our Emotional Engagement Methodology leverages the latest insights from neuroscience, behavioral economics and cognitive science. We take you from product and feature discussions to creating a compelling sense of desire and urgency in your prospects.
Our proprietary Emotional Messaging Framework helps you get to the root of what your prospects really care about. Then you'll convert that understanding into digital assets that emotionally resonate with your target industry.
Emotional marketing drives relevance, differentiation and a steady flow of engaged prospects to get you more customers!"
- Sharka Chobot, Chief Transformation Officer
"We have worked with many companies, and I can say that Neural Impact was by far the most results driven and professional one. Neural Impact knows and masters the marketing challenges of our industry."
- Émilie Bourque, Marketing Director
The Asset Guardian (TAG)
"Neural impact really helped us to understand what was important and how to communicate it to the market."
- Michael Holst Andersen, General Manager
Travel Operations A/S
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