Sample Partner Readiness Assets
Created by Neural Impact for Microsoft
Microsoft has hired Neural Impact to ghost write and create many partner enablement assets over the past 18 years.
Optimize and Grow Guide
This guide helps cloud partners optimize their business by tracking key performance metrics, improving operational efficiency and customer experience, and using customer feedback to create scalable, repeatable processes. It also provides strategies for sustainable growth, renewals, and long-term customer value through market expansion, solution development, and partnerships across the Microsoft ecosystem.
Volume Acceleration Guide for SMB Partners
This guide helps Microsoft partners transition from project-based services to a scalable SaaS model by packaging repeatable, fixed-price solutions that can be sold and deployed quickly to a higher volume of SMB customers. It outlines eight capabilities for generating more leads, shortening sales cycles, reducing acquisition and delivery costs, expanding into new markets, and driving recurring revenue and profitable growth.
Microsoft
Marketplace Marketing Best Practices
This Microsoft guide outlines best practices for marketing and selling solutions through Microsoft AppSource and Azure Marketplace. It emphasizes creating differentiated, benefit-focused listings with clear value propositions and ROI, then driving traffic through targeted campaigns, SEO/SEM and sales landing pages, while improving conversion through lead capture, trials, nurture programs, and ongoing performance analysis.
ERP Engagement Playbook
This ERP Sales Engagement Playbook helps Microsoft sellers compete more effectively against SAP and Oracle by shifting conversations away from features and toward business outcomes, emotional decision drivers, and measurable impact, creating an early “Strategic Tipping Point” in Microsoft’s favor. It provides practical sales strategies, competitive counterplays, discovery and objection-handling techniques, and industry-specific frameworks for Retail, CPG, and Manufacturing, emphasizing Microsoft’s differentiation through AI, Power Platform, agility, data integration, and industry expertise.
Thought Leadership
Directions EMEA Team Speaking Sessions
SalesForce Compete Playbook
The playbook helps Microsoft sellers beat SAP and Oracle by moving ERP conversations beyond features and focusing on business outcomes, emotional decision drivers, and measurable value. It provides practical discovery, objection-handling, and competitive strategies that position Microsoft’s AI, Power Platform, agility, and connected data as key differentiators.
Industry Sales Engagement Guide
informed buyers now differentiate vendors based on industry expertise, business value, and reduced risk, requiring sellers to create a strong “Strategic Tipping Point” much earlier in the buying journey.
Business Central Alignment Email Guide
The Business Central Alignment Email Guide shows sellers how to use a structured follow-up email to demonstrate that they listened, understand the buyer’s industry and business challenges, and create a positive bias early in the sales process.
Services Management Prospect Engagement Playbook
The Service Management Prospect Engagement Playbook helps sellers engage professional and financial services firms by connecting industry pressures and business challenges to growth, risk, and control priorities such as client acquisition, project profitability, resource management, security, and financial performance.
Digital Emotional Engagement Guide
The Digital Emotional Engagement Guide explains how to turn websites into stronger lead-generation and conversion tools by aligning messaging with buyers’ emotional needs, industry identity, personas, and buying journey rather than focusing on products and features.
Neural Impact owns a full video production studio for creating professional video training and content. See this sample Marketplace Marketing video series created for Microsoft.
