Adapt to the growth of cloud services
and develop a universal go-to market methodology through this workshop to better connect with Buyer 3.0!
Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process. Demand for cloud business solutions is growing exponentially, but few technology providers have adequately adjusted the way they package, price, offer and deploy their solutions to effectively engage and respond to a new set of buyer expectations.
Deep customer knowledge and domain expertise in addition to rapid deployment and risk reduction is replacing functional breadth as the new differentiators. In this new cloud world, traditional time and materials project and services pricing is no longer the most effective nor most profitable pricing model. Moving to a SaaS model requires more than an investment in cloud solutions and technology, it requires re-thinking what we sell, how we sell and market and how we deliver value.
A more packaged, repeatable and recurring revenue focused strategy will accelerate the customer acquisition process, deployment and drive an increase in revenue, margins and customer lifetime value. Neural Impact is excited to facilitate a two-day custom workshop to help you define a more packaged and repeatable product and service offering strategy.
Key Workshop Outcomes:
Better understanding of the changing needs of Buyer 3.0.
Clearly defined value proposition and competitive differentiation
Insight into the primary forces driving buyer decisions
New strategies for packaging and pricing your focused offerings
A proven go-to market methodology and approach
An industry/vertical Emotional Messaging Framework that informs sales engagement
High level design of a pricing page to drive leads and emotional bias
Identification of AppSource opportunities
Identify ways to accelerate deployment and increase margins
Three (3) compelling packaged cloud offers
Identify new services and revenue opportunities
Learn how to accelerate customer acquisition
About Your Workshop Facilitator