Packaging and Pricing Strategy Workshop

Accelerate Your Acquisitions & Create a Recurring Revenue Stream

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Adapt to the growth of cloud services

and develop a universal go-to market methodology through this workshop to better connect with Buyer 3.0!

Cloud adoption and changing buying behavior have disrupted the traditional customer acquisition process. Demand for cloud business solutions is growing exponentially, but few technology providers have adequately adjusted the way they package, price, offer and deploy their solutions to effectively engage and respond to a new set of buyer expectations.

Deep customer knowledge and domain expertise in addition to rapid deployment and risk reduction is replacing functional breadth as the new differentiators. In this new cloud world, traditional time and materials project and services pricing is no longer the most effective nor most profitable pricing model. Moving to a SaaS model requires more than an investment in cloud solutions and technology, it requires re-thinking what we sell, how we sell and market and how we deliver value.

A more packaged, repeatable and recurring revenue focused strategy will accelerate the customer acquisition process, deployment and drive an increase in revenue, margins and customer lifetime value. Neural Impact is excited to facilitate a two-day custom workshop to help you define a more packaged and repeatable product and service offering strategy.

Key Workshop Outcomes:

Better understanding of the changing needs of Buyer 3.0.

Clearly defined value proposition and competitive differentiation

Insight into the primary forces driving buyer decisions

New strategies for packaging and pricing your focused offerings

A proven go-to market methodology and approach

An industry/vertical Emotional Messaging Framework that informs sales engagement

High level design of a pricing page to drive leads and emotional bias

Identification of AppSource opportunities

Identify ways to accelerate deployment and increase margins

Three (3) compelling packaged cloud offers

Identify new services and revenue opportunities

Learn how to accelerate customer acquisition



About Your Workshop Facilitator

Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact, a sales and marketing consulting firm that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies. Sharka has over 30 years of technology expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.



Workshop fee is $8,000 USD + Travel & Expenses

Start converting more leads through neuroscience with this valuable workshop today! Contact us for more information

    < 1 month< 2 months3+ months

    Emotional Engagement Marketing WorkshopIndustry Specific Emotional Messaging Framework DevelopmentPersona Profile DevelopmentSales Engagement Process ReviewCustomer Acquisition Acceleration Workshop

    Not ready to commit to a full workshop? Then get our Pricing and Packaging Online Course for $4500USD!

    All the same benefits and resources of the Pricing and Packaging Workshop available online!

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    Not yet convinced? Click here to learn more about what a Pricing and Packaging Workshop can do for you!

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