Neuroscience of Negotiation Workshop

Learn how to drive a neuroscience-based negotiation and closing sequence. One that levels the psychological playing field that skilled negotiators are trained to manipulate.


Sales professionals often exit long and expensive sales cycles with either nothing to show for their efforts or feeling like they gave away too much at the negotiation table.

If this sounds familiar, this workshop will help you.

This workshop is specifically designed for senior sales professionals, sales leadership, and business executives responsible for contract negotiation.

You will learn to:

Prevent “no decisions,” even after you’ve been awarded the deal;
Defend your solution pricing (and margins);
Create a sense of emotional business urgency;
Understand how professional software/services negotiators think and prepare;
Overcome emotional objections from senior executives;
Avoid relying on sales leadership to close your deals

"Our Emotional Engagement Methodology leverages the latest insights from neuroscience, behavioral economics and cognitive science. We take you from product and feature discussions to creating a compelling sense of desire and urgency in your prospects.

Our proprietary Emotional Messaging Framework helps you get to the root of what your prospects really care about. Then you'll convert that understanding into digital assets that emotionally resonate with your target industry.

Emotional marketing drives relevance, differentiation and a steady flow of engaged prospects to get you more customers!"

- Sharka Chobot, Chief Transformation Officer
Neural Impact

"We have worked with many companies, and I can say that Neural Impact was by far the most results driven and professional one. Neural Impact knows and masters the marketing challenges of our industry."

- Émilie Bourque, Marketing Director
The Asset Guardian (TAG)

"Neural impact really helped us to understand what was important and how to communicate it to the market."

- Michael Holst Andersen, General Manager
Travel Operations A/S

Get this workshop for only $7,900 USD + Travel & Expenses

Start converting more leads through neuroscience with this valuable workshop today.

    < 1 month< 2 months3+ months

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