Neural Impact
FY27 Business Central GrowthLab Program

 

Build and scale a Profitable Microsoft Business Central Practice — The Right Way

GrowthLab is Microsoft’s by invitation-only acceleration initiative designed to help new and ambitious Business Central partners scale their practice and progress toward Solution Partner Designation.

   Neural Impact is a GrowthLab Approved Service Provider. 

Neural Impact specializes in helping you generate Business Central leads, drive conversion and accelerate sales. If you want an AI aligned marketing strategy, quality pipeline, to scale delivery and drive your BC practice growth with high margins, you’ve come to the right place.

Neural Impact’s GrowthLab program helps you launch and accelerate your Business Central (BC) practice with clarity, confidence, less risk, and repeatability — so you don’t waste 12–24 months figuring it out through trial and error. Gain an advantage by leveraging proven, best practices, templates, models and secrets the fastest growing Dynamics partners in the world are using to win, scale and grow. 

Partner-specific coaching by experienced subject matter experts provides you with guidance and support tailored to your practice maturity, priorities, business opportunities and objectives. 

Nominate Your Company

If GrowthLab looks like the right fit, submit your nomination now, while there are spots available and let us know you’ve applied. You can email marcie@neuralimpact.ca. We would welcome the opportunity to work with you to build a successful Business Central practice.

GrowthLab Nomination Form (FY27 Engagement)
North American & Other Partner Payment Page
European Partner Payment Page

Who the Neural Impact BC GrowthLab is for:

Is this you?

  • Accounting software reseller or implementer wanting an upgrade path for Sage, QuickBooks or other accounting customers who have outgrown their system.
  • SAP or other traditional ERP solution provider moving down market and building a new Business Central practice.
  • Microsoft MSP, CRM or other technology provider new to selling and implementing Business Central

If you’re asking:

  • What do we need to do to accelerate our new BC practice revenue?
  • How do we differentiation and position ourselves against other Business Central providers?
  • How do we create a consistent pipeline of qualified leads?  
  • How do we close our first few BC opportunities faster?
  • How best do we build, scale and grow our BC practice with low risk?

If yes, you’re in the right place.

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We need more leads, to close more deals 

and growth our practice revenue! 

Adding Business Central to your offerings isn’t just about learning to demo a new product, implementing a new system and gaining new certifications.

It requires:

  • Choosing the right messaging and positioning
  • Communicating a compelling value proposition and having clear differentiation
  • Getting found by AI initiated customer searches
  • Building credibility quickly
  • Generating an high quality pipeline
  • Triggering buying urgency 
  • Protecting margins while you scale

Most new BC practices stall because they focus on technical readiness and product features more than positioning, pipeline generation and effective sales consistent strategies.

Neural Impact’s GrowthLab program fixes that.

We help you grow a Business Central engine built on:

 

  1. 1. Clear Emotional Differentiation and Positioning

    • So you’re not “just another BC partner.”

  2. 2. A Defined Launch and Go-To-Market Strategy

    • So you know exactly who to target, how to message, and what triggers to leverage.

  3. 3. Predictable Pipeline Generation

    • Align with AI driven buying journeys so growth doesn’t depend on luck or referrals.

  4. 4. Sales Confidence in ERP Conversations

    • So you can be conversationally competent speaking about industry specific changes, needs and opportunities your customer and prospects care about that drive buying decisions (no just features).

  5. 5. A Scalable Commercial Structure

    • So your BC practice is built right from the beginning and isn’t overly dependent on your founder. We help you build an operating model that is repeatable, scalable, high margin and low risk.

Build Predictable Demand. Differentiate Your Practice. Stand Out to AI

A structured workshop to help you::

Build a differentiated Business Central positioning strategy, an AI Visibility baseline against your competitors, obtain a structured approach to assessing progress, a structured conversion-optimized buyer journey, and a practical roadmap to build predictable demand and accelerate pipeline

Topics:

  • Define a clear market position through specialization, emotional differentiation, and customer pain points rather than product capabilities. 
  • Apply neuroscience principles to strengthen messaging, increase engagement, and improve conversion across your website, campaigns, and sales conversations. 
  • Assess your AI Visibility, objectively measure if you cite and where and along which competitors, to understand how AI platforms interpret your business, where competitors may have an advantage, and how to improve your discoverability. 
  • Map a structured buyer journey across Awareness, Consideration, and Conversion with messaging and calls to action aligned to each stage. 
  • Develop a practical 30-60-90 day demand generation plan focused on measurable actions, priorities, and momentum.

What You’ll Build 

  • A practice customers remember and relate to 
  • A practice AI platforms understand and recommend. Not in theory, but in real live. 
  • A differentiated market position that your competitors can’t easily copy. 
  • Messaging that drives engagement and conversion  
  • Buyer journeys that turn interest into opportunities  
  • A practical roadmap for predictable, scalable demand 

Select and prioritize target industries

  • Clarify ideal customer profiles
  • Map external triggers driving ERP change
  • Craft a differentiated value proposition
  • Define a packaged Business Central offer
  • Build a focused go-to-market plan

Outcome:

You launch your BC practice with clarity, not confusion — and avoid generic positioning.

Sales Execution & Early Deal Confidence

Sales Workshop:
Create More Business Central Sales Opportunities 

Help Business Central partners build a more proactive opportunity creation motion across both new prospects and existing customers. As AI changes customer expectations, partners need a more proactive account management motion that helps customers continuously find value, adopt new capabilities, and identify new opportunities for improvement. Participants will learn how to use buyer psychology to create outreach and account conversations that feel relevant, credible, and worth the customer’s time instead of relying only on referrals, inbound leads, or the next implementation project. 

Topics:

  • Understand how AI is changing customer expectations, buying behavior, and the need for ongoing partner-led value creation  
  • Understand why buyers ignore most outreach and what creates enough relevance, trust, and curiosity to engage  
  • Use AI/Copilot to research accounts, identify likely business issues, personalize outreach, and prepare account conversation plans  
  • Build practical outbound messages that connect to customer priorities, business events, operational pain, and the cost of doing nothing  
  • Use account management as a growth engine by helping customers adopt new capabilities and identify improvement areas  
  • Create emotional relevance and urgency without pressuring the buyer  
  • Handle objections to gain access to business decision-makers when a gatekeeper or technical contact controls the relationship  

Revenue Acceleration Deal Coaching – Live coaching on real BC opportunities to help you:

  • Navigate ERP complexity
  • Handle stakeholder objections
  • Defend pricing
  • Map buying committees
  • Increase win rates

Ideal for partners closing their first 5–20 Business Central deals.

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How Neural Impact’s BC GrowthLab Works

  1. Step 1: Growth Readiness Strategy Call

    • We assess your current position — target market, customer base, pipeline, and ambition.

  2. Step 2: Positioning & GTM Design

    • We define your emotionally differentiated market approach.

  3. Step 3: Campaign & Sales Execution

    • We activate marketing and coach your sales conversations.

  4. Step 4: Ongoing Growth Support

    • As your BC practice matures, we help you refine, scale, and protect margin.

QuickBooks, Sage or other Accounting Solution Conversion Playbook

Specifically designed for accounting resellers transitioning clients to Business Central. Includes positioning strategy, messaging frameworks, and objection handling guidance.

Why Trust your Microsoft investment dollars to Neural Impact?

Unlike competitors, 100% of Neural Impact customers are technology providers. We know the Microsoft ecosystem and have been a preferred Microsoft vendor for 17 years. We work with tech companies around the world, so we understand the nuances and differences in the current state of the tech market in the US, Canada, Australia/New Zealand, Europe, Middle east South Africa, Latin America and across Asia. If you want to know what is and isn’t working in these markets, we can help. All our work is anchored in neuroscience. We are experts in buying decision psychology so you will learn how to win consistently.

  • Experts in neuroscience and modern technology buying behavior
  • Specialize in buyer psychology in B2B decisions
  • Proven model of emotional engagement and conversion
  • Proven success coaching sellers to drive higher win rates
  • Practical GTM specific execution for tech firms

We don’t just help you “add BC.”

We help you build a Business Central practice that wins, scales and grows.

Why Neural Impact

Don’t take our word for it, hear from a partner like you!

Marketing Execution for New BC Practices

Business Central Upgrade Campaign (Done-for-You)

If you are a Sage, QuickBooks, or legacy ERP partner or new to business applications - we help you activate your installed base with:

Upgrade or expand messaging
Trigger-based outreach
Campaign architecture
Conversion-focused assets

Business Central Landing Page Build

SEO-structured, AI buyer driven indexable landing pages that position you as:

  • A credible BC provider
  • Specialized
  • Outcome-driven
  • Different from generic ERP resellers

First Hand-Raiser Campaign Toolkit

A ready-built campaign system to generate qualified BC inquiries — especially helpful if you are new to ERP marketing.

Ready to Launch or Expand Your Business Central Practice?

If you’re serious about entering Microsoft Business Applications — and doing it strategically — Neural Impact’s GrowthLab gives you the proved best practices that decrease your risk and costs and accelerate your success.

👉 Book Your Practice Building Readiness Call

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Neural Impact – where neuroscience meets scalable growth.