Neural Impact at Directions EMEA 2025
We look forward to seeing you in Booth B5
Poznan 2025 Session Resources
Data: Nov. 4-6 2025 Poznan Congress Cente
We Know Microsoft Partners — and How to Help You Grow.
We Help Microsoft Partners Turn Marketing into Momentum.
See which Marketing Services will accelerate your growth.
Marketing Strategy & ExecutionCome & See Us at Directions!
Mark Stuyt
Sharka Chobot
Joe DeHaai
Inge Boubez
Jordy Starling
Mark Stuyt
Sharka Chobot
Joe DeHaai
Inge Boubez
Jordy Starling
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| Area of Expertise | Book a meeting with | How to Contact |
|---|---|---|
| AI & Sales Leadership | Mark Stuyt | See Calendar |
| Neuroscience, AI and marketing strategy | Sharka Chobot | See Calendar |
| Practice Development, Sales Execution and Continuous Customer Engagement | Joe DeHaai | See Calendar |
| GTM, Demand Gen, Channel Strategy, AI | Inge Boubez | See Calendar |
| Video Strategy, Processes and AI Best Practices | Jordy Starling | See Calendar |
Directions Poznan Speaking Engagements
AI Is Not Another Product – It’s a Business Transformation
Presented By:
Sharka Chobot
Chief Transformation Officer
Day 2 – Wednesday, Nov 5
11:15am – 12:00pm
Hall 7A
AI and Copilot aren’t just the next Microsoft solutions to resell or implement – they mark a seismic shift in how value is created, delivered, and monetized. This isn’t another workload to bolt on. It’s a full-scale business transformation – just as disruptive as the shift to the cloud or the painful journey to SaaS that you may have just finished navigating over the last decade.
Now, it’s happening again. And this time, it’s moving faster.
In this provocative and eye-opening session, Sharka Chobot challenges Microsoft partners to confront a critical truth: monetizing AI isn’t about technical readiness – it’s about business reinvention. Just as the cloud forced you to rethink pricing, packaging, and services, AI is now forcing you to reimagine your identity, revenue model, and go-to-market strategy.
You’ll explore:
- Why treating AI like just another “solution” may stall your growth or worse, put your future value at risk
- The organizational shifts required to become an AI-first partner, not a legacy reseller in a new market
- How to move beyond implementation projects to become a trusted AI advisor
- Reinventing continuous-value AI services
- The emotional resistance you and your clients must overcome to lead this transformation
- How to re-establish trust, relevance, and recurring value in the age of Copilot
This is not just a session – it’s your strategic reset. Come ready to rethink everything you thought you knew about selling, serving, and surviving in the AI era.
Neural Impact’s Directions 2025 Sessions Slide Decks
Preparing to Get Acquired – M&A Session in the Executive Leadership Zone
Presented By:
Sharka Chobot
Chief Transformation Officer
Every founder exits — the question is, how ready will you be?
Whether you’re actively considering selling your business or simply want to be prepared when opportunity knocks, this fast-paced 30-minute leadership panel will help you understand what it takes to maximize your company’s value and navigate the process with confidence.
Join Joe Longo (Velosio), Dana Wilmer (Partner Economics), and Sharka Chobot (Neural Impact) as they share insider perspectives on what truly drives valuation, how to prepare your team, and the strategic, financial, and emotional steps to take before you sell.
Walk away with practical insights to strengthen your position today — and ensure that when your exit happens, you’re the one writing the story.
Neural Impact’s Directions 2025 Sessions Slide Decks
Get Found (or Be Forgotten): How Microsoft Partners Must Rewire Their Website for the AI Era
Presented By:
Inge Boubez
Chief Marketing & Growth Strategist
Day 3 – Thursday, Nov 6
11:00am – 11:45am
PCC Level 1 – 1.G
You’ve worked hard to get discovered on Google and Bing. But in a world where prospects are increasingly using AI chat search tools such as ChatGPT, Copilot, Google Gemini, Perplexity AI, Anthropic Claude and more for recommendations, optimizing your website for searches just on Google is no longer adequate. Uncover how to prepare and optimize for AI driven discovery.
In this session you will learn how buyer search behavior is rapidly evolving with the rise of generative AI and what that means for partner differentiation and digital visibility. We will explore how you can redesign your web presence to be emotionally resonant, technically optimized, and AI-search friendly.
You will learn how to:
- Align your website structure and content with the way AI engines index and rank results
- Optimize your SEO for both traditional and AI-driven search models
- Differentiate your offering through content strategy, metadata, and persona alignment
- Understand the new rules of discoverability across chat-based interfaces and LLMs
- Apply neuroscience-based messaging techniques to boost engagement and clarity
This session provides a practical, research-backed roadmap to future-proof your digital presence. Whether you are refreshing your site, running lead generation campaigns, or trying to stand out in a competitive market you will leave with actionable insights and examples you can implement immediately.
Neural Impact’s Directions 2025 Sessions Slide Decks
From Personas to Impactful Stories, Elevate Your Sales & Marketing
Presented By:
Mark Stuyt
Chief Engagement Officer
Wednesday, Nov 5
1:30pm – 2:00pm
Sales and Marketing Zone
Panel facilitated by Mark Stuyt
Seller 3.0: Evolving Sales for the AI-Transformed Buyer
Presented By:
Mark Stuyt
Chief Engagement Officer
Wednesday, Nov 5
5:15pm – 6:00pm
Hall 7 – Level 1 – 1.C + 1.D
AI has transformed your buyers. Have you kept up? Welcome to the era of Buyer 3.0—where customers use Copilot, chatbots, and AI-driven research to self-educate, self-diagnose, and self-navigate long before speaking to sales. They crave clarity, relevance, and confidence—not pitch decks and pressure. If you’re still selling like it’s 2019, you’re not just behind—you’re invisible. This session is your wake-up call and your roadmap. In this all new session, Mark Stuyt will walk you through what it takes to become Seller 3.0—a modern, emotionally intelligent sales professional equipped to thrive in a world where AI is changing how buyers buy and why they trust.
You’ll learn how to:
- Sell with AI instead of against it: how to co-sell with Copilot and agent tech
- Decode Buyer 3.0 behavior and how to meet them where they are—faster
- Elevate from product pusher to insight guide
- Use neuroscience and empathy to re-humanize the sales experience in a digital-first world
Neural Impact’s Directions 2025 Sessions Slide Decks
From AI Excitement to Revenue: Build a Copilot GTM Strategy that Drives Value
Presented By:
Mark Stuyt
Chief Engagement Officer
Presented By:
Joe DeHaai
Chief Impact Officer
Thursday, Nov 6
11:00 am – 11:45 am
PCC Level 1 – 1.B
Most Microsoft partners know they should be doing something with AI, but many are stuck in a cycle of indecision, vague messaging, and low adoption. This session is for those who want to break that cycle and turn the hype around Copilot into a real growth opportunity.
Drawing from hands-on coaching and workshops delivered to dozens of partners across EMEA, we’ll share what’s actually working when it comes to building and positioning an AI practice. You’ll learn how to navigate emotional buyer resistance, frame AI in a way that resonates with business decision-makers, and shift your team’s mindset from tech-led to value-led selling.
We’ll walk through Neural Impact’s neuroscience-based approach to differentiation, buyer psychology, and emotional engagement, plus show how to build packaged Copilot services that are clear, scalable, and aligned with what customers are ready to buy.
If your AI strategy still lives in a slide deck, this session will give you the clarity and confidence to move forward.
Neural Impact’s Directions 2025 Sessions Slide Decks
Move Your Installed Base: Copilot’s Role in Driving BC Migrations
Presented By:
Joe DeHaai
Chief Impact Officer
Tuesday, 4 Nov
11:15 am – 12:00 pm
PCC Level 0 – 0.A + 0.B
Many on-premise NAV, GP, and SL customers aren’t held back by technology—they’re held back by fear of change, loss of control, and uncertainty about value. Meanwhile, AI and Microsoft Copilot are dominating the headlines, creating a rare opportunity to reframe the migration conversation.
In this session, you’ll learn how to use Copilot as a strategic lever to overcome emotional and practical objections to cloud adoption. We’ll explore how to reposition Business Central not just as a modern ERP, but as a gateway to new levels of visibility, efficiency, and control—powered by AI. You’ll walk away with messaging strategies and talk tracks that resonate with hesitant customers and re-engage those who’ve been sitting on the fence for years.
If you’re tired of waiting for your base to make a move, this session will help you drive proactive migration conversations using what customers are already curious about: AI. Don’t just react to the GP end-of-life—use it to lead your customers into the future. Overcoming emotional barriers in implementations are hard. Technical skills are critical—but resistance, fear, and emotion are often the real reasons projects fail or generate low margins. Come learn practical strategies to fix that.
Neural Impact’s Directions 2025 Sessions Slide Decks
Upcoming Masterclass Dates: Oct. 22, 2025 & January 14, 2026
7:00am-8:30 Pacific Time
5 Week Training Investment:
$1,800 US per participant $4,500 US per partner company (up to 5 participants)High Volume Acceleration Program
Kicks off January
Want to know how your revenue growth, sales cycle length, profit and more compares to your peers?
Conduct the 5 minute self assessment and get a sense of where your gaps are.
Free Assets for Microsoft Dynamics Partners
Resources to help accelerate your cloud customer acquisition
Free Tools and Assets
AI is emotional. We are excited by its potential, but prospects are often nervous or afraid. Try our FREE objection reframing agent and overcome some of the most challenging objections you will encounter when selling copilot and agents.
FREE: Emotional Objection Reframing Copilot AgentFree guide to help you double your volume of new Dynamics customers – download it here
Volume Acceleration Guide for Business Application Partners in the SMB MarketStruggling to get GP/NAV customers to move to the cloud? Follow these 8 steps:
Moving GP/NAV on-premises customers to the cloud proactively (microsoft.com)Strategies to help you optimize and grow:
Optimize and Grow GuideTo get more leads on AppSource see the free marketing best practices guide:
Microsoft MarketplacePlease provide your contact info to download the Session Slides
Directions Lyon 2023 Slides
Download the slides for Directions Lyon 2023
Microsoft transform
The global Business Applications SMB market represents a huge opportunity for partners, but targeting small and medium sized businesses within the cloud-buying landscape requires a shift in how you sell, market, and package cloud-based business applications. A sales, marketing, and delivery foundation that can reach a higher volume of customers, deliver faster time to market, and enable the business to scale and expand globally all while maximizing margins is critical to success.
Contact Information
We look forward to seeing you in booth B5 in the ISV expo! Should you need to reach us on site, you can text or whatsapp:
Mark +1 (604) 617-8522 – mark@neuralimpact.ca
Sharka +1 (604) 612-2008 – sharka@neuralimpact.ca
Joe +1 (317) 989-7931 – joe@neuralimpact.ca
Inge +1 (604) 807-7070 – inge@neuralimpact.ca
Jordy +1 (250) 808-7161 – jordy@neuralimpact.ca
Svitlana +1 (778) 706-7264 – svitllana@neuralimpact.ca