Neural Impact at Directions

Orlando 2023 Session Resources

Want to Double your New Dynamics and Power Platform SMB customer adds?

Last chance to sign up for the high volume program starting April 24, 2023

 

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Where are you in your SaaS Transformation?

Conduct the self assessment and you will get a sense of where your gaps are

 

High Volume Program Assessment

Free Assets for Microsoft Network Partners

Resources to help accelerate your cloud business

To access over 30 free partner resources to help you accelerate your volume of Dynamics 365 customer ads and migrations, see:

Accelerate and scale your SMB-focused Dynamics 365 practice: Partner series (microsoft.com)

Free guide to help you double your volume of new Dynamics customers – download it here

Volume Acceleration Guide for Business Application Partners in the SMB Market

Missed the Directions Orlando live sessions? See these recorded sessions:

Overview of the eight capabilities needed to accelerate volume and scale (microsoft.com) Moving GP/NAV on-premises customers to the cloud proactively (microsoft.com)

Strategies to help you optimize and grow:

Optimize and Grow Guide

To get more leads on AppSource see the free marketing best practices guide:

Microsoft AppSource & Azure Marketplace

Neural Impact’s Directions 2023 Sessions Slide Decks

Presented By:

Sharka Chobot

Chief Transformation Officer

 

Sunday, April 16th

3:30 – 4:15pm

Windsong 1-2 – Hyatt Regency Grand Cypress Resort

A profitable cloud business model requires an increase in volume, a lower cost of customer acquisition and low churn rates. In this session you will learn 8 key capabilities needed to scale your Dynamics practice and increase your volume. The recent pandemic, a global shift to work from home and the need to preserve capital and reduce risk in an economically stained world have disrupted both buying behavior and how we sell, market and delivery technology products and services. Demand for cloud-based solutions in the SMB and mid-market is growing exponentially, but few partners have significantly pivoted the way they position, differentiate, package, price, sell their solutions. Many are still heavily time and materials and project based in their pricing and delivery approach. Capitalizing on the on prem to cloud opportunity requires providing new service offerings and targeted solutions in response to a new set of buyer needs and expectations. Domain expertise, rapid deployment, repeatability and shorter time to value accompanied by less project risk for customers is replacing product functionality as the new differentiators. Cloud prospects want choice, to get up and running quickly, to pay as they go, and for solutions to meet their unique industry specific needs-out of the box. Come learn what is needed to make this happen.

Presented By:

Angie Hirata

Growth Strategist

Monday, April 17th

2:15 – 3:00pm

Eastern, Room Magnolia ABC – Hyatt Regency Grand Cypress Resort

You’ve invested valuable time, money and resources and published your new app or service offering on AppSource. Now what? In this session you will learn 7 AppSource search engine algorithm secrets to improve your ranking and drive more traffic. Then, you will learn how to emotionally engage, convince, and convert your marketplace visitors to leads and transactions. You will see practical examples so you can learn how to apply these tactics to your own offerings and listings. Your AppSource listing is an important part of your integrated marketing strategy and can help you reach 1 billion Microsoft customers, 15k Microsoft sellers, and 90,000 Microsoft partners. Come learn how best to leverage the Marketplace to expand and grow your business.

Presented By:

Angie Hirata

Growth Strategist

Monday, April 17th

6:00 – 6:45pm

Eastern, Room Magnolia ABC – Hyatt Regency Grand Cypress Resort

To grow revenue in a SaaS world, you need a higher volume of customer adds. Many Dynamics partners still rely heavily on referrals and struggle to build a consistent pipeline of qualified leads to scale up their businesses. In a strained economy, your pipeline might even stall. In this session you will understand the importance of digital marketing in building a healthy sales pipeline, strategies to generate demand and nurture leads, engagement and conversion tips and best practices to bridge the gap between marketing and sales.

Presented By:

Sharka Chobot

Chief Transformation Officer

 

Tuesday, April 18th

11:15 – 12pm

Regency 5 – Hyatt Regency Grand Cypress Resort

You are a mature Dynamics partner on the journey to drive a more digitally driven, low touch buying journey and to deliver more repeatable, prescriptive industry specific solutions and implementation for SMB and mid market customers. Let’s take this opportunity to get together in person and discuss best practices, challenges, successes, learnings and next steps to take towards a 100% digitally driven sales cycle.

Presented By:

Sharka Chobot

Chief Transformation Officer

 

Tuesday, April 18th

5 – 5:45pm

Regency 6-7 – Hyatt Regency Grand Cypress Resort

Do you have a large installed base of on-premise NAV, GP or SL customers who are emotionally attached to their current system and haven’t moved to the cloud yet? Are you meeting resistance when trying to migrate them or are you waiting for them to reach out to you when ready? Now is the time to refine your cloud value proposition and messaging and gain a larger piece of massive cloud migration opportunity. In this session you will learn how to get started on launching a proactive migration strategy in place and how to position and differentiate your cloud offerings. Learn 8 step to help you get started on an accelerated migration sales, marketing and delivery strategy.

Presented By:

Sharka Chobot

Chief Transformation Officer

 

Wednesday, April 19th

9:15 – 10:00am

La Coquina & Alcove ​​ – Hyatt Regency Grand Cypress Resort

Presented By:

Dr. Christian Lehmann

Chief Growth Officer

Wednesday, April 19th

10:15 – 11:00am

Magnolia ABC​ – Hyatt Regency Grand Cypress Resort

You are in the process of developing your Power Platform strategy and bringing a new app to market. This is an opportunity to learn key steps and best practices to define your target personas, isolate an emotional business problem to solve, identify high value repeatable IP and domain expertise you can leverage, and steps to map out the experience journey. You will learn how to assess and estimate the potential and cost of developing your new offering, the key resources needed, how to build a compelling use and business case, and prepare to bring your new industry relevant power app to market.

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Directions Lyon 2023 Slides

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Microsoft transform

The global Business Applications SMB market represents a huge opportunity for partners, but targeting small and medium sized businesses within the cloud-buying landscape requires a shift in how you sell, market, and package cloud-based business applications. A sales, marketing, and delivery foundation that can reach a higher volume of customers, deliver faster time to market, and enable the business to scale and expand globally all while maximizing margins is critical to success.

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