Cloud Solution Strategy Workshop
Accelerate Your Growth in the Cloud World
Are you struggling to justify the importance of your value-added offerings? Do you want to increase your revenues in the new cloud market? Neural Impact's exclusive Cloud Solution Strategy Workshop is for technology companies just like yours!
Many technology companies have invested in and launched many innovative new cloud based solutions. However while their technology is bleeding edge, their sales and marketing process are not. The way they package and price their solutions and services is still based on old on-premise, one-time project services, time and materials models. SaaS solutions require new business processes beginning with an accelerated sales process, modern digital marketing which drives buyer behavior, faster and lower risk deployment and ongoing customer success optimization services.
To help with this, Neural Impact offers a custom workshop designed for your leadership team, cloud market practice leads, professional services team, sales leaders, product managers and marketing professionals.
To help with this, Neural Impact offers a custom workshop designed for your leadership team, cloud market practice leads, professional services team, sales leaders, product managers and marketing professionals.
Key Topics Include
Assessing the Cloud Market Opportunity
Lean Design Strategy: Creating a Minimum Lovable Product Solution (MLP) to Reduce Risk
Differentiation and Value Creation Strategy
Building Solutions to Personas
Industry Specific Go to Market Strategy
How to Shift from being Time & Materials to Solution Driven
Product and Service Package Ideation
Pricing Approaches and Strategies
Developing a Value-Path to Gain More Revenue
Risk Reduction & Getting Buy-in to Ensure Success
About Your Workshop Facilitator
Sharka Chobot
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact, a sales and marketing consulting firm that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies. Sharka has over 30 years of technology expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
True Cloud
Cloud services consumers want to know how your solutions will help their business discipline (such as marketing or sales) and prefer to be taught about a product rather than sold one.
Moreover, consumers go through 60% to 85% of the decision making process before contacting the seller. Why? Because they want to first educate themselves, research products online, and remain anonymous while doing so.Therefore, direct, face-to-face selling methods are useless in the digital marketplace. They should be replaced with landing pages that cater to Buyer 3.0's biases and emotional triggers.
Sharka will teach the workshop participants how to create differentiation offerings and pricing approaches that will maximize and accelerate the acquisition process. Attendees will implement the concepts in a direct, practical setting.
Competing in the Cloud Market
Your company must prioritize vertical product offerings. Departments, organization-wide, should thoroughly understand the importance of online selling. Product strategists and marketers need to develop industry-specific minimum value propositions (MVP) that cater to Buyer 3.0.
Just as importantly, your go-to market approach should change. Persona marketing and audience segmentation will take centerstage. Marketing professionals can take advantage of the many online tools that track important data about website visitors and social media users.
Lastly, pricing strategies should focus on your product's differentiated value and cater to the way that digital consumers like to make purchases. For example, lump-sum payments for products are a thing of the past. Instead, cloud buyers like to make payments on a weekly or monthly basis.
Just as importantly, your go-to market approach should change. Persona marketing and audience segmentation will take centerstage. Marketing professionals can take advantage of the many online tools that track important data about website visitors and social media users.
Lastly, pricing strategies should focus on your product's differentiated value and cater to the way that digital consumers like to make purchases. For example, lump-sum payments for products are a thing of the past. Instead, cloud buyers like to make payments on a weekly or monthly basis.
Taking Things to the Next Level
Interested in building a stronger presence in the cloud industry? Sign up now for our Cloud Solution Strategy Workshop before seats are fully sold-out!
This workshop is $8,500 US per custom workshop tailored to your company, for groups of 3-30 participants + Travel & Expenses
Start converting more leads through neuroscience with this valuable workshop today.