Neural Impact at Directions North America 2026

We look forward to seeing you in the Connections Space

Book a meeting with our team members 

Florida 2026 Session Resources

Overcome Sales Objections with Neural Impact's Reframing Agent

April 27 – 29 2026  Florida

We Know Microsoft Partners — and How to Help You Grow.

We Help Microsoft Partners Turn Marketing into Momentum.

See which Marketing Services will accelerate your growth.

Marketing Strategy & Execution

Don’t Miss these new Neural Impact Sessions! 

Join us at Directions 2026

Mark Stuyt

Chief Engagement Officer

Sharka Chobot

Chief Transformation Officer

Inge Boubez

Chief Marketing & Growth Strategist

Jordy Starling

Video Trainer & Producer

Joe DeHaai

Chief Business Impact Officer

Session
Speaker
Date
Time
Location
Invisible to AI, Invisible to Buyers: How You Get Chosen in an AI-First Buying Journey
Inge Boubez
Mon, Apr 27
2:00 – 2:45 PM EST
Celebration 14-15
Owner Track: Erosion of Revenue
Sharka Chobot With Bryan Goode
Mon, Apr 27
3:00 – 4:30 PM EST
Bayhill 21/22
Solution Fatigue to Trusted Advisor: How to Sell AI Without Overwhelming Your Buyer
Mark Stuyt
Mon, Apr 27
3:45 – 4:30 PM EST
Celebration 3-4
AI and Video Marketing: AI tools and best practices for efficiency, engagement, and avoiding “slop”
Jordy Starling
Mon, Apr 27
5:30 – 6:15 PM EST
Celebration 14-15
Move Your Installed Base: Copilot’s Role in Driving BC Migrations
Joe DeHaai
Tue, Apr 28
2:45 – 3:30 PM EST
Celebration 9-10
Building Trust to Drive AI Adoption: Overcoming Fear and Uncertainty in Buyer Decision-Making
Sharka Chobot
Tues, April 28
4:30 – 5:15 PM EST
Celebration 7-8
Keynote Day 3
Joe DeHaai
Wednesday, April 29
9:00 – 10:40am EST
Windmere
AI Changes the Deal: Why Copilot Forces a New Post Go-Live Engagement Model
Joe DeHaai
Wednesday, April 29
1:00 – 1:45 PM EST
Bayhill 17-18

Directions Florida Speaking Session Slides

Owner Track: Erosion of Revenue

Presented By:

Sharka Chobot

Chief Transformation Officer

Monday, April 27

Owner Track

w Bryan Goode, VP Biz Apps Microsoft + Sharka

3:00 PM – 4:30 PM

Bayhill 21/22

Bryan Goode

Corporate Vice President, Business Applications & Agents @ Microsoft | Agentic Business Apps and Platforms

 

Sharka Chobot

Chief Transformation Officer, Neural Impact

Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and AI go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their AI, packaging, pricing and vertical go to market strategy and to accelerate their transition to an AI business model.

Neural Impact’s Directions 2026 Sessions Slide Decks

Building Trust to Drive AI Adoption: Overcoming Fear and Uncertainty in Buyer Decision-Making

Presented By:

Sharka Chobot

Chief Transformation Officer

Tuesday, April 28

4:30pm – 5:15pm EST

Celebration 7-8 

AI adoption isn’t just a technological challenge—it’s a human one. Buyers often face fear, uncertainty, and skepticism when evaluating and using AI solutions, slowing decision-making and hindering adoption. Trust is the critical factor: partners who demonstrate transparency, reliability, and ethical AI practices will accelerate buying decisions, win more deals and unlock value faster.

In this session, you will learn the psychological and organizational factors influencing AI buyer behavior, and how to overcome emotional fear and resistance to increase buy in on both sides of the fence.

You will also learn practical strategies to build trust in AI offerings, from clear communication of capabilities and limitations to evidence-backed use cases. We’ll highlight how aligning AI initiatives with buyers’ goals and demonstrating measurable outcomes reduces hesitation and fosters long-term adoption. Learn how to build trust as the foundation of the buyer journey to achieve sustained AI adoption.

Neural Impact’s Directions 2026 Sessions Slide Decks

Invisible to AI, Invisible to Buyers:
How You Get Chosen in an AI-First Buying Journey

Presented By:

Inge Boubez

Chief Marketing & Growth Strategist

Monday, April 27

2pm – 2:45pm EST

Celebration 14-15 

Today’s buyers increasingly ask AI to summarize options, assess credibility, and recommend who to trust, often before visiting a website or engaging sales. If AI cannot clearly interpret your capabilities, outcomes, and differentiation, you become invisible at the moment it matters most.

In reality, AI evaluates signals from across your entire organization to decide whether you are worth recommending:

  • Delivery approach and services model
  • Proof points and measurable outcomes
  • Positioning, focus, and credibility signals

In this implementation-focused session, Inge Boubez presents a practical cross-functional framework paired with a technical SEO + GEO execution playbook built specifically for Microsoft partners competing in AI-driven discovery.

You will learn how to:

  • Understand how AI discovery differs from traditional search
  • Align leadership, sales, delivery, and marketing around one clear, repeatable story for AI and buyers
  • Strengthen trust and credibility markers
  • Apply neuroscience principles that explain how buyers form trust, remember value, and take action
  • Use schema strategically to improve AI interpretation and trust
  • Design high-impact persona, industry, FAQ, and case study pages that match how buyers ask questions

You will leave with a shared language your organization can align around, plus a prioritized roadmap your teams can execute together, so you are not just found, but chosen when AI is shaping the shortlist.

Neural Impact’s Directions 2026 Sessions Slide Decks

Solution Fatigue to Trusted Advisor: How to Sell AI Without Overwhelming Your Buyer

Presented By:

Mark Stuyt

Chief Engagement Officer

Monday, April 27

3:45pm – 4:30pm EST

Celebration 3-4

Your customers aren’t saying “no” to AI because they don’t see the value. They’re hesitating because they’re overwhelmed by too many solutions and options and uncertain about their value. AI solutions offer complexity and too little clarity. In today’s saturated business solution market, buyers are emotionally exhausted and unsure how AI solutions fit into their business not just today but long term. This session equips Microsoft sellers and partners with a neuroscience-backed approach to cut through the noise, lower the emotional barrier to adoption, and build trust.

 

Neural Impact’s Directions 2026 Sessions Slide Decks

Move Your Installed Base: Copilot’s Role in Driving BC Migrations

Presented By:

Joe DeHaai

Chief Impact Officer

Tuesday, April 28

02:45 PM – 03:30 PM

Celebration 9-10

Many on-premise NAV, GP, and SL customers aren’t held back by technology” they’re held back by fear of change, loss of control, and uncertainty about value. Meanwhile, AI and Microsoft Copilot are dominating the headlines, creating a rare opportunity to reframe the migration conversation.

In this session, you’ll learn how to use Copilot as a strategic lever to overcome emotional and practical objections to cloud adoption. We’ll explore how to reposition Business Central not just as a modern ERP, but as a gateway to new levels of visibility, efficiency, and control” powered by AI. You’ll walk away with messaging strategies and talk tracks that resonate with hesitant customers and re-engage those who’ve been sitting on the fence for years.

If you’re tired of waiting for your base to make a move, this session will help you drive proactive migration conversations using what customers are already curious about: AI. Don’t just react to the GP end-of-life” use it to lead your customers into the future.

Overcoming emotional barriers in implementations
Implementations are hard. Technical skills are critical ”but resistance, fear, and emotion are often the real reasons projects fail or generate low margins. Come learn practical strategies to fix that.

Neural Impact’s Directions 2026 Sessions Slide Decks

AI Hype to Revenue: How Adoption Unlocks a Scalable Copilot Strategy

Presented By:

Joe DeHaai

Chief Impact Officer

Wednesday, April 29

9am – 10:40am EST

Windmere

ERP partners are not failing at customer engagement. Rather, they are optimized for a world that no longer exists.

AI is accelerating a shift that many partners sense but struggle to name. Expectations after go-live are changing, and long-standing assumptions about support, value, and engagement are being quietly challenged.

In this keynote, Joe DeHaai from Neural Impact explores why traditional customer engagement models are starting to break down, the neuroscience behind trust, bias, and resistance to change, and how AI is acting as a forcing function for a new kind of partner–customer relationship. Attendees will leave with a clearer understanding of why a change in their customer engagement model is inevitable and what it will take to remain relevant, trusted, and differentiated as customer expectations continue to
evolve.

Neural Impact’s Directions 2026 Sessions Slide Decks

AI Changes the Deal:
Why Copilot Forces a New Post Go-Live Engagement Model

Presented By:

Joe DeHaai

Chief Impact Officer

Wednesday, April 29

01:00 PM – 01:45 PM

Bayhill 17-18

Most ERP partners are built around projects, not ongoing customer engagement. That worked in a pre-AI world. It breaks down quickly when Copilot and AI-driven capabilities require continuous adoption, refinement, and value realization.

In this session, we’ll explore how Copilot changes the customer relationship from one-time transformation to continuous transformation, and why traditional “go-live and move on” models struggle in an AI-enabled ERP world. You’ll learn how leading partners are rethinking customer engagement, success, and optimization to support ongoing Copilot adoption without blowing up delivery teams or margins.

If your AI strategy assumes customers will figure it out after go-live, this session will help you design a more realistic, scalable engagement model that actually supports how AI creates value over time.

Neural Impact’s Directions 2026 Sessions Slide Decks

AI and Video Marketing: AI tools and best practices for efficiency, engagement, and avoiding “slop”

Presented By:

Jordy Starling

B2B Video Marketing Consultant & Producer

 

Monday, 27 Apr 2026 

5:30 pm – 6:15 pm EST

Room: Celebration 14-15

There are many useful AI tools available for video production. But there are considerable risks associated with using these tools incorrectly. Humans are proving to have strong emotional reactions to inauthentic and overuse of AI generated or assisted content? Is AI “slop” in marketing having an adverse effect on brands? How do you strike the right balance between efficiency and authenticity to ensure you are still emotionally engaging your buyers and not putting your brand at risk?

This session considers the most current state of AI video marketing tools and processes and finally gives light to the right and wrong ways to use AI in video marketing. Discover easy-to-use tools for planning, remote recording, quality enhancement, and editing workflows. We’ll also explore creative uses for generative AI without risking your buyer’s emotional bias to your brand.

By the end of this session, you’ll have a clear, actionable framework for adopting AI into your video workflow for saving time and money while delivering emotion-based high-impact videos that engage your audience and drive results.

Takeaways:

  • A proven framework of AI and Non-AI tools for successful workflow
  • Empowering your team to adopt video more easily
  • Finally, some clarity on an approach to using AI with video marketing
  • Real-world inspiration from example videos

Neural Impact’s Directions 2026 Sessions Slide Decks

Upcoming Masterclass Dates: Oct. 22, 2025 & January 14, 2026

7:00am-8:30 Pacific Time

5 Week Training Investment:

$1,800 US per participant $4,500 US per partner company (up to 5 participants)

Register Now

Benchmark Your Customer Acquisition
Compared to your Competitors 

Want to know how your revenue growth, sales cycle length, profit and more compares to your peers?

Conduct the 5 minute self assessment and get a sense of where your gaps are.

High Volume Benchmark Assessment

Skip the Free Assets and Go Straight to the Directions EMEA Session Slides

Free Assets for Microsoft Dynamics Partners

Resources to help accelerate your cloud customer acquisition

Free Tools and Assets

AI is emotional. We are excited by its potential, but prospects are often nervous or afraid. Try our FREE objection reframing agent and overcome some of the most challenging objections you will encounter when selling copilot and agents.

FREE: Emotional Objection Reframing Copilot Agent

Free guide to help you double your volume of new Dynamics customers – download it here

Volume Acceleration Guide for Business Application Partners in the SMB Market

Struggling to get GP/NAV customers to move to the cloud? Follow these 8 steps:

Moving GP/NAV on-premises customers to the cloud proactively (microsoft.com)

Strategies to help you optimize and grow:

Optimize and Grow Guide

To get more leads on AppSource see the free marketing best practices guide:

Microsoft Marketplace

Neural Contact Information While on Site:

We look forward to seeing you in booth B5 in the ISV expo!
Should you need to reach us on site, you can text or whatsapp:

Mark
+1 (604) 617-8522
–
mark@neuralimpact.ca

Sharka
+1 (604) 612-2008
–
sharka@neuralimpact.ca

Joe
+1 (317) 989-7931
–
joe@neuralimpact.ca

Inge
+1 (604) 807-7070
–
inge@neuralimpact.ca

Jordy
+1 (250) 808-7161
–
jordy@neuralimpact.ca

Svitlana
+1 (778) 706-7264
–
svitllana@neuralimpact.ca