The Neuroscience of
Emotional Engagement

We help technology companies like yours, accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.

Welcome to Neural Impact

 





You've come to the right place.

Your company builds, sells, integrates, and implements technology solutions as your core business. You are actively in the process of moving from traditional on-premise business models to a true cloud model. And this requires you to transform how you develop, sell, position, market, package, price, and deliver your company to the market. This is no easy feat. But we've done it. And we can help.

Let us know your key area of focus and we will tell you more:

Digital Marketing

Generate more leads and learn to optimize opportunity conversions through a series of audits, workshops, and strategy consulting.

Emotional Selling

Lose less deals, accelerate your customer acquisition and lower your cost of selling with our integrated workshops and training programs.

Cloud Transformation

Reach new levels of success in your business and accelerate your cloud and SaaS transformation with our coaching programs.

Speaking Engagements

Inspire your audience with compelling and dynamic industry specific experts ready to speak at your next customer conference, sales kick off, or company event.

Or, if you are intrigued, read on…. 

We know you have many choices when looking to hire a sales/marketing consulting firm to help you, but no one on the planet understands your specific business challenges and unique needs like we do. 100% of our clients are technology providers and include ISV’s, VAR’s, SI’s, Distis, MSP’s, AI, IOT & big data innovators. Our team members have been executives in leading technology firms for the past 30 years (one even created the CRM product category in 1995!).  

How can we help your specific business? 



Members of Our Tribe



 
 

Are you still there?

 

Ok, so you might be thinking about hiring a generalist management consulting firm who can help you with a broad set of services. We have a strong belief that in today’s virtual world, it is better to hire an expert who specializes in the area that you need the most help with. We are deeply focused and specialize on one core motion only: accelerating cloud customer acquisition. So if you want to get more customers, faster, and at a lower cost, we are the right team for you.

Don’t settle for a consulting firm that is stuck in the past, and that will recommend the same traditional outdated sales and marketing motions we have been seeing in the tech industry for 30 years. The reason we are a trusted partner to Microsoft and many similar tech firms is that our expertise lies in neuroscience. All of our work is anchored in behavioral economics, persuasion psychology and modern buying behavior.

Technology buyers are not logical; they tend to make emotional decisions. We in the tech sector focus way too much on selling products, features and functionality, while relying on product demos to win deals. Our clients get more leads, have higher conversion rates, achieve 50%-80% win rates, have lower costs in customer acquisition, shorter sales cycles, higher revenue growth and greater margins than their competitors because they apply neuroscience to their sales and marketing processes.  



You may feel more comfortable hiring a local firm that is near where you are based. But if you want to grow, scale and expand to new global markets, we recommend you hire a firm that can teach you the best practices from around the world. We are based in Canada (yes we are very polite and nice, eh?), but our clients are located all over North America, Europe, Australia, Africa, South America, Asia and the Middle East.  

You feel a sense of urgency and need to drive more change faster to stay ahead of your competitors while retaining your customer base, don’t waste your valuable time educating your new consulting partner on your business model, technology or market nuances.

Selling and marketing cloud solutions to business buyers requires a very different strategy than selling Nike shoes or groceries. We breathe and speak SaaS, ERP, CRM, Azure, Cloud, AI, IOT and more, so we can help you immediately because we get it. No ramp time needed.

Marketing Leaders Choose Us

 

Are you disappointed with the response rates of your marketing? Highlighting your solutions strengths and benefits seems logical, so why aren't you generating more qualified leads?

Probably because you're marketing to your prospect's intellect rather than emotions. Let us help you increase the conversion strength of your marketing assets.

 

Learn More

Sales Leaders Choose Us

 

Is your sales process too long? Expensive? Ineffective? Outdated?

Learn the factors of effective emotional selling.

Let us help you align with Buyer 2.0 and create a bias towards your company during the sales process.

Executive Leaders Choose Us

 

Are you struggling to grow your revenue? Are your profit margins shrinking every year?
Do you need to accelerate a digital transformation strategy?

Let us impact your business through leadership development and our understanding of neuroscience, emotional engagement and tribal behaviour.

Learn how to transform your organization and get results!

Looking for a speaker to inspire and engage at your next conference or corporate event?

Sharka Chobot

Microsoft Inspire 2017 Speaker Excellence Winner

Sharka Chobot is the creator of the CRM product category, a professor of marketing and behavioral science and the Chief Transformation Officer at Neural Impact. Sharka applies the latest advances in neuroscience to help Microsoft partners around the globe optimize their product strategies and accelerate their customer acquisition processes.

Sharka's topics of discussion include: Best Practices in Digital Marketing Engagement; How to Increase Online Engagement and Drive Conversion; Packaging, Pricing, and Positioning Cloud Solutions; and more!

Mark Stuyt

Chief Engagement Officer, Neural Impact

Leveraging his deep understanding of the unconscious buying process and 25+ years of award winning sales excellence, Mark works with business leaders to accelerate and optimize their customer acquisition process.

Mark's topics of discussion include: Cloud Selling, the Prescriptive Selling Approach, How to Deliver Compelling Proposals, and more!


“No one I know understands buying behaviour like Mark Stuyt. We brought him in a year ago for an Enterprise Sales Workshop, which provided us with a concise, customized list of action items intended to accelerate our sales process and increase our win ratio. This year our win rates and sales results are 20% ahead of last year’s and we are still improving. Thanks, Mark!”

- Jack Ades
Co-Chief Executive Officer, AKA Enterprise Solutions Inc.
Microsoft Dynamics ERP Partner of the Year 2003, 2006, 2007, 2010, 2011, 2012, 2016


Our mission is to help businesses who provide technology products or services accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behaviour.

Are you ready to join the tribe?