Neural Impact Podcast - Episode 1:
How Marketing Is Changing
Maximize Your Marketing Efficiency & Connect with Today's Buyer
Episode 1 of the Neural Impact Podcast: Learn about the latest discoveries in neuroscience and how to apply them to your customer acquisition motion.
Digitalization has flipped the marketing landscape on its head. In light of this, firms that don't apply neuroscience and neuromarketing risk missing out on sales opportunities and seeing diminishing returns over time. This podcast shows marketers how they can improve their campaigns, cope with these revolutionary changes, and connect with Buyer 3.0.
Neural Impact's Chief Transformation Office, Sharka Chobot, is the host of this neuroscience podcast. Sharka works with Microsoft partners across the world on developing effective product strategies and maximizing customer acquisition.
Sharka is joined by Joanne Charley, Neural Impact's Chief Marketing Officer. For over 30 years, Joanne directed financial services and information technology industries around the world. She helped firms adapt to the new cloud services market.
To give you a competitive edge, this introductory episode covers the changing neuromarketing and advertising landscape in the following contexts:
Changing Buyer Behaviour
In Today's Episode...
More specifically, we rely too much on product features and functionality to win over new customers. Instead of offering technical software descriptions, firms should educate Buyer 3.0 on how their product will enhance his or her business by addressing some key company issues.
In this podcast, we also discuss how digitalization has transformed the marketing industry. Today, vendors have multiple tools and mediums that they can use to reach their audience immediately. This includes social media advertisements, video content, email campaigns, and more.
Unlike the situation in the past, marketers currently can track the effectiveness of marketing activities within minutes of hitting the send button. Testing and fine tuning are the new normal. Online platforms enable us to know how users engage with content, how long they spend watching a video or looking at a page, and which links/banners they click on.
However, customers are also more anonymous than before. Buyers go through 60 to 85% of their decision-making cycle online before contacting a company's sales representative or making themselves known. Initially, they prefer to educate themselves and research products on their own.
In light of these significant changes, marketers need to adjust their approach to meet the needs of Buyer 3.0. Listen to this podcast to learn how you can keep on winning by maximizing your effectiveness in this new neuromarketing and selling environment.
Who is Sharka?
Who is Joanne?