Consulting Services
Neural Impact: The Neuroscience of Emotional Engagement
Neural Impact
Strategic GTM Services
Option #1
& Optimization
Option #2
Option #3
Option #1
Option #2
Option #3
Strategic Proposition
Why?
Work towards becoming the go to people in a market sector
Help validate high priority target market segments to focus on
Channel strategy, ideal partner profile, partner value proposition, risks and best practices
Facilitate the articulation of a compelling and differentiated core value proposition
Facilitate an emotional messaging framework to determine key buying triggers for service providers, review completed framework which will inform marketing, sales and product road map
Competitive Positioning
Why?
Know exactly who your direct and indirect competitors are. Map them by sector and proposition and ensure you have a strategy in place to counter
Provide input into competitive differentiation
i.e. fast start / fixed price offering
Offer Development
Why?
Work towards becoming the go to people in a market sector
Review current product and services offerings. Identify cross sell and upsell opportunities
Help determine how best to package initial product and service offerings to accelerate early sales. Review and provide feedback on draft packaged offers
Provide input into price tiering, strategy and approach
Channel
Why?
Enable you to scale, accelerate growth and expand into new global markets
Identify key objectives for building a channel
Determination of ideal partner profile criteria
Articulation of compelling partner value proposition and economic business case
Identification of key challenges and strategies to overcome them
Key assets needed, onboarding strategy, resources needed and implementation plan
Getting More
Why?
To increase the number of lead sources
AppSource listing optimization review and recommendations
Review and provide feedback on 12-month content calendar to drive educational content
Lead generation and digital marketing strategy guidance
Techniques for engaging Microsoft sellers
Guidance on channel partner strategy
Engaging Your Audience & Converting Leads
Why?
Build your reputation as a thought leader in your target segment, provide high value educational content, deliver a highly relevant and optimized buying journey
Pricing landing page review and optimization recommendations
Guidance regarding design and optimization of a solution specific conversion landing page
High level mini review of corporate website and messaging
Case study best practice / framework
Target buyer and persona definition to design relevant marketing assets and buyer journey online
Conversion asset identification and / or review
Planning
Why?
Develop a robust plan of activity for next 12 months to achieve required results that is based on analysis and insights
Develop high level, go to market action plan and key deliverables needed for launch
Strategic Marketing Plan on a page
Strategic Marketing Plan (long version)
Strategic Proposition
Why?
Work towards becoming the go to people in a market sector
Help validate high priority target market segments to focus on
Channel strategy, ideal partner profile, partner value proposition, risks and best practices
Facilitate the articulation of a compelling and differentiated core value proposition
Facilitate an emotional messaging framework to determine key buying triggers for service providers, review completed framework which will inform marketing, sales and product road map
Option #1
Option #2
Option #3
Competitive Positioning
Why?
Know exactly who your direct and indirect competitors are. Map them by sector and proposition and ensure you have a strategy in place to counter
Provide input into competitive differentiation
i.e. fast start / fixed price offering
Option #1
Option #2
Option #3
Offer Development
Why?
Work towards becoming the go to people in a market sector
Review current product and services offerings. Identify cross sell and upsell opportunities
Help determine how best to package initial product and service offerings to accelerate early sales. Review and provide feedback on draft packaged offers
Provide input into price tiering, strategy and approach
Option #1
Option #2
Option #3
Channel
Why?
Enable you to scale, accelerate growth and expand into new global markets
Identify key objectives for building a channel
Determination of ideal partner profile criteria
Articulation of compelling partner value proposition and economic business case
Identification of key challenges and strategies to overcome them
Key assets needed, onboarding strategy, resources needed and implementation plan
Option #1
Option #2
Option #3
Getting More
Why?
To increase the number of lead sources
AppSource listing optimization review and recommendations
Review and provide feedback on 12-month content calendar to drive educational content
Lead generation and digital marketing strategy guidance
Techniques for engaging Microsoft sellers
Guidance on channel partner strategy
Option #1
Option #2
Option #3
Engaging Your Audience & Converting Leads
Why?
Build your reputation as a thought leader in your target segment, provide high value educational content, deliver a highly relevant and optimized buying journey
Pricing landing page review and optimization recommendations
Guidance regarding design and optimization of a solution specific conversion landing page
High level mini review of corporate website and messaging
Case study best practice / framework
Target buyer and persona definition to design relevant marketing assets and buyer journey online
Conversion asset identification and / or review
Option #1
Option #2
Option #3
Planning
Why?
Develop a robust plan of activity for next 12 months to achieve required results that is based on analysis and insights
Develop high level, go to market action plan and key deliverables needed for launch
Strategic Marketing Plan on a page
Strategic Marketing Plan (long version)