Here is a quick, helpful checklist to help you gather the core information you will need to complete the online Customer Acquisition Capability Assessment.

We recommend having a 2-3 hour session with your team to discuss and review your data. Be sure to note any assumptions or methods you used to calculate your benchmarks, this will ensure consistency over time when re-assessing and measuring your progress in the future. Once you have your data collected and have completed the assessment we will let you know which areas you are strong, which can benefit from optimization and how you compare to your peers in the ecosystem.