Find help honing your message or how you stack up against the competition with tools built specifically for you:

Value Proposition Generator

You likely already know the value you deliver to customers with your products or services. The challenge is communicating that value in less than 10 seconds or in one succinct written sentence on your website and marketing assets. We have helped hundreds of companies through this process and have created this free tool to save you hours of work.

Website Engagement Assessment

Can't Figure Out Why You're Not Converting? In a digital world, your website is your primary lead source. Your messaging needs to be engaging and attract the attention of your prospect. Most technology companies have a 63% bounce rate on the first page their prospects hit. Conduct this assessment of your website to see how emotionally engaging it is or ISN’T. In only 7 minutes, your will learn WHY you aren’t getting as many leads as you could be.

Buyer Persona Profile Generator

Attempting to include everyone and speak to a broad audience results in low engagement and poor conversion. Taking time to define your target buyer personas is not only helpful to your sales enablement and content marketing, but can also assist in guiding cloud solution development.

Marketplace Listing Assessment

This self-guided worksheet is designed to help you assess if your AppSource / Azure Marketplace listing page is effective from an emotional engagement perspective. When prospects find your app on the AppSource / Azure Marketplace you only have a few seconds to get their attention and stimulate enough interest to move them to take action. The latest research in neuro marketing has been incorporated and applied in this assessment to help you identify what changes to make to increase your engagement level and conversion rate.

Emotional Email Generator

What'S your email open rate? Most marketing emails don’t get opened. And even if they do, most prospects won’t read very much or act on them. We are bombarded with emails and spam, so you need to emotional engage them to catch their interest. We have incorporated some of the latest neuromarketing techniques into this. It will help you quickly and easily write a much more emotionally compelling email which will increase your conversion. Answer the questions below and we’ll send you a rough draft you can tweak and send in minutes!

Forces: Moving to the Cloud

How well are you transforming to the cloud? Conduct a quick assessment to see what is propelling you to move to the cloud vs slowing down your transformation and holding you back.

Industry Competitiveness Assessment

Take 7 minutes to answer the following questions and we will send you a quick assessment of how competitive you are in your target vertical at this point and provide you with recommendations as to how to be more competitive.

Neuroscience of Negotiation Assessment

Take 10 minutes to answer the following questions and we will send you a quick assessment of how likely you are to succeed in your negotiation efforts. We’ll also provide you with recommendations as to how to be a more successful negotiator.