People are emotionally driven and passionately tribal, not completely motivated by logic. To influence a prospect’s buying decision, we must engage their emotions with an understanding of how the unconscious and conscious brain is wired to behave, react, reward and punish.
We know the technology industry and have 25+ years of sales and marketing expertise.
Unlike other consulting firms, we are thought leaders in neuromarketing, behavioral science and emotional engagement. Our work applies the newest research in brain science to the customer acquisition process.
Unlike most sales and marketing consulting and training firms that serve customers from consumer-packaged goods to tourism, 100% of our customers are technology firms ranging from Microsoft to firms just like yours. We get it. We talk IOT, AI, CRM, ERP, Azure, IOT, CLV, churn, SEO, SaaS, MRR and more.
Our team members have been in the technology industry for up to 30 years. We disrupt your traditional on-premise thinking, approach and processes and teach you modern cloud customer acquisition strategies.
We understand what motivates the buyer’s brain and how to emotionally engage them during the buying journey. We can teach best practices that will drive your conversion.
Many generalist management consulting firms try to do it all. We don’t. We specialize in customer acquisition and cloud business transformation only. If you need project delivery or technical road mapping, that’s not us.
We understand the nuances and differences in the current state of the cloud market in the US, Canada, Australia/New Zealand, Europe, Middle east South Africa, Latin America and across Asia. If you want to know what is and isn’t working in these markets, we can help.
Every experience you have with our team will leave you more enlightened and inspired than you thought possible, with new clarity and great ideas that you will want to implement immediately.
Microsoft partners, ISV’s, resellers, disties, SI’s and other technology firms form around the world who have implemented our strategies have increased their conversions and revenues, closed more deals, and reduced their costs of selling already. Are you ready to do the same?
Mark is the founder of Neural Impact, a boutique consulting agency that helps clients embed emotional differentiation in their sales and marketing motions. Mark’s deep understanding of the unconscious buying process, coupled with over 25 years of award winning sales excellence results in a contrarian prospect engagement model that truly aligns with today’s radically different buyer behaviour. With over 25 years of sales and sales leadership experience, Mark has held senior channel and direct sales positions with Computer Associates, Pivotal CRM, PeopleSoft, and SAP, where he consistently distinguished himself as a top producer. For the past five years, Mark has worked exclusively with the Microsoft ecosystem working with Microsoft Dynamics partners worldwide. Mark’s unique understanding of behavioural economics, customer buying psychology and strategic selling have resulted in significant change throughout the global Microsoft sales ecosystem. He is a regular contributor to many business publications and a frequent guest lecturer at numerous colleges and universities.
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Originally from Sydney, Australia, Joanne has over 30 years of international experience, directing major financial services and information technology industries across the Americas, Europe, and Asia Pacific. She has worked the world with Microsoft’s top ISV’s and reseller channel and has created and executed both regional and global go to market strategies, focusing on customer retention and cloud transformation and readiness. She has also worked with Hambros Bank, National Mutual Royal Bank and Howard Smith Ltd, Crystal Decisions, SAP Canada, Borland Corporation, Class Software, Fincentric Corporation, and ACL Services. Joanne was also a senior strategist for a leading Australian marketing agency. Joanne is a University Professor of marketing and strategic management and has taught international, digital and behavioral marketing at some of Canada’s top Universities.
Enzo is focused on understanding our buyers and sellers, with more than 25 years global experience as a business and sales leader in consulting and technology. He works with both individuals and organizations to better understand and address complex business challenges, and develop sustainable sales strategies for near term and long term results. His specialties include sales leadership and talent development, assessing and developing sales leadership growth strategies, re-engineering sales processes to increase profit margins, and creating operational efficiencies that focus on customer insights. Enzo was Director of Business Development at Fullscope, National Sales Director for BDO Canada, Director of North American Field Sales for Sage, and GM & Sales Director at Nextec, a national consulting firm, specializing in cloud and on prem ERP, CRM and BI solutions for mid sized business.
A highly motivated, results oriented sales leader with over twenty years’ experience within enterprise software and hardware industry. Consistently demonstrates the ability to recruit, coach, develop and manage winning sales executives while exceeding revenue goals. Understands how to create and deliver executive-level value propositions to accelerate and close complex multi-million dollar sales campaigns. Proven record of accomplishment in transforming sales teams to maximize revenue, margin and market share across large enterprise. Expertise in value based messaging, sales execution, coaching and talent acquisition.
Bill retired as a lawyer after 25 years as in-house counsel and legal consultant to major corporations in the software, finance and shipping industries. When not snowboarding or playing hockey, Bill currently negotiates IT contracts for one of the world’s largest restaurant chains, and acts as Neural Impact’s Chief Negotiation Officer.
Marcie Weinstein brings more than 20 years of sales and marketing experience working in the technology sector. She has produced extraordinary results with companies such as SAP, Pivotal CRM, Palm Canada Inc, Tech Data Corporation and Ingram Micro. Her passion for marketing inspires her to find fresh ways to improve customer engagement. Since starting with Neural Impact in 2015, Marcie has guided Microsoft partners with digital communication strategies and helped them develop emotional engagement with their clients.
Andrew comes from over 10+ years of modern marketing experience. He’s also the Creator of The Single Unified Marketing Framework: The Marketing Universe. Andrew has a degree in astrophysics and mathematics from Queen’s University and creatively, a passionate dancer. Andrew has applied his skillsets in logic, technology, and data to build scalable marketing infrastructures that improve both marketing and sales performance leveraging scientific thinking and technology. He has worked for and continues to support a segment of the fastest growing MS Partners and technology companies across North America.
Jordy is a video director, producer, and trainer with a hard focus on authenticity and viewer engagement, giving viewers value, and extending brands into the highly effective world of video. Using this methodology, he has created videos for hundreds of leading tech brands, financial institutions, and post-secondary institutions. He specializes in helping Neural Impact’s clients build internal video creation and editing capabilities enabling them to have a competitive advantage and accelerate sales in a digitally driven marketplace. His remote training and guidance methodology and process enables partners to quickly develop video sales and marketing assets with low impact on marketing departments and budgets.
Patrick is a principal with Neural Engagement specializing in sales talent recruiting, onboarding and the retention of top performers in today’s highly accelerated and competitive selling environment. During his 30+ years of sales and IT industry leadership experience, Patrick has held virtually every sales role from pre-sales inside support up to Vice President of Sales and has successfully completed multi-million dollar IT and sales transformation projects with firms such as Hewlett Packard, Microsoft and their channel partners. Patrick is a lifelong learner and a promoter of business education. He serves on several higher education boards and curriculum advisory panels for Sales / Marketing and Business Intelligence Faculties. He enjoys the opportunity to mentor and guide new talent within the sales profession, encouraging them to always be listening and learning from their customers, for their customers.
Vivian is our marketing engagement specialist, Neural marketing manager, and digital strategist. She creates digital content, plans, executes and provides digital marketing strategy and campaign guidance, manages the marketing tech stack, and maintains a strong social media presence. She loves to measure and report on performance of programs and campaigns and is the account manage for many global Microsoft programs. She is an expert in emotional engagement and helps clients increase their online emotional engagement and conversion. She spends her days conducting emotional engagement website audits for clients, optimizing AppSource listings, providing marketing guidance and can be found crunching data into the late hours of the night. Her background is in International Business and she holds a BCom with a minor in Marketing. She is particularly passionate about corporate social responsibility and business ethics.
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