Grow Your Business Central Revenue

Generate more leads. Create more opportunities. Build stronger sales capabilities. Win more deals.

Your GrowthLab Journey

Four Steps to Stronger Growth

01

Benchmark

Assess capability

02

Create

Create opportunities

03

Win

Accelerate deals

04

Grow

Build demand

Your Next Step

Complete Your Sales Capability Assessment

Discover the sales capability gaps that may be slowing your growth and receive a report showing how you are doing compared to your peers.

Start Assessment

Sales Growth

Create More Opportunities. Win More Deals.

The Seller Journey

01

Benchmark Your Practice

Sales Capability Assessment

Identify gaps. Receive a tailored report and recurring follow-up support.

Assessment link coming soon
02

Create More Opportunities

Sales Workshop 2 · January 2027

Build a proactive opportunity creation motion across prospects and existing customers.

View Workshop →
03

Bring Us a Real Deal

Two private deal strategy sessions included

Qualification · Value · Differentiation · Risk · Next Action

Explore Coaching →
04

Win More, Faster

Sales Workshop 3 · May 2027

Accelerate sales cycles, strengthen differentiation and improve win rates.

View Workshop →

Featured Benefit

Bring Us a Real Deal

Don’t spend your coaching sessions talking about sales in theory. Bring an active opportunity you want to win.

Private Deal Strategy

Two sessions to examine qualification, value, differentiation, risk and the next action for your active opportunity.

Joe

Joe

Deal Strategy Coach

Throughout his career, Joe has used his unique skillset, knowledge and experience to coach and develop sellers. He has a passion for helping salespeople develop winning deal strategies to maximize their potential.

Read full bio

Throughout his career, Joe has used his unique skillset, knowledge and experience to coach and develop sellers. He has a passion for helping salespeople develop winning deal strategies to maximize their potential. Under his leadership at RSM, the Biz Apps sales team went under a big transformation which fueled significant growth – going from 4 sellers with $15M in revenue to 32 sellers with a combined quota of $185M. This resulted from a complete overhaul in sales approach – moving from classic feature/functions ERP selling to one strongly focused on industry, leveraging concepts taught by Neural Impact. It’s therefore fitting that he’s part of the Neural team: as someone who has experienced the game-changing impact that applying neuroscience to sales, marketing & project delivery can have.

Book a Session with Joe ↗
Enzo

Enzo

Deal Strategy Coach

Focused on your buyers? Enzo is focused on understanding our buyers and sellers, with more than 25 years global experience as a business and sales leader in consulting and technology.

Read full bio

Focused on your buyers? Enzo is focused on understanding our buyers and sellers, with more than 25 years global experience as a business and sales leader in consulting and technology. He works with both individuals and organizations to better understand and address complex business challenges, and develop sustainable sales strategies for near term and long term results. His specialties include sales leadership and talent development, assessing and developing sales leadership growth strategies, re-engineering sales processes to increase profit margins, and creating operational efficiencies that focus on customer insights. Enzo was Director of Business Development at Fullscope, National Sales Director for BDO Canada, Director of North American Field Sales for Sage, and GM & Sales Director at Nextec, a national consulting firm, specializing in cloud and on prem ERP, CRM and BI solutions for mid sized business.

Book a Session with Enzo ↗

Microsoft Technical Support

Business Central Concierge

Need technical or product help on a deal? Access consultative guidance and technical pre-sales support from Microsoft’s Business Central Cloud Solution Architects through the GrowthLab nomination process.

Concierge information link coming soon

Sales Workshops

Learn, Then Put It to Work

January 2027 · Neural Impact

Sales Workshop 2: Create More Business Central Opportunities

Stop waiting for referrals and inbound demand. Learn how to proactively create opportunities with both new prospects and existing customers.

Explore workshop topics

AI and changing buyer expectations; buyer psychology; AI/Copilot account research; personalized outreach; account expansion; emotional relevance and urgency; reaching business decision-makers.

Two session times and registration links coming soon

May 2027 · 6–8 hours · Neural Impact

Sales Workshop 3: Win More Business Central Opportunities Faster

Move beyond logical product pitches and lead emotionally relevant, business-focused conversations that help buyers understand why change matters, why now, and why Business Central.

Explore workshop topics

Trust and safety; business-focused discovery; urgency without pressure; ERP as an AI Business Solution; differentiation; value-led demos; proposals that move buyers from uncertainty to commitment.

Two session times and registration links coming soon

Marketing Growth · North American Partners

Get Noticed. Get Found.
Convert. Scale.

01

Get Noticed

02

Get Found

03

Convert

04

Scale

Market Growth Accelerator Workshop

Build Predictable Demand. Become a Market Leader. Stand Out to AI.

April 2027 · Delivered by Neural Impact

Join us in person at Directions North America in New Orleans, April 18–20, 2027, at Hyatt Regency New Orleans.

Workshop registration link coming soonDirections North America ↗

Workshop Objective

Build a stronger, more differentiated Business Central business that generates predictable demand, accelerates pipeline, and is positioned to become a market leader through neuroscience, measurable AI Visibility, and conversion-driven marketing.

Topics Covered

  • Build a differentiated market position through specialization, emotional positioning, and customer business challenges.
  • Apply neuroscience to create messaging that attracts attention, builds trust, and increases conversion.
  • Benchmark your AI Visibility against competitors and improve how AI platforms discover, interpret, and recommend your business.
  • Design buyer journeys that move prospects from awareness to consideration and conversion.
  • Create a practical emotional messaging framework and growth plan based on neuroscience and persona-driven messaging to generate demand, accelerate pipeline, and measure progress.

What You’ll Learn to Build

01

Differentiate

A market position competitors cannot easily copy.

02

Get Found

Improve how AI platforms find, understand and recommend you.

03

Convert

Build buyer journeys and messaging that drive action.

04

Scale

Create a practical roadmap for predictable demand.

Join the Workshop

Ready to Build Your Growth Plan?

Registration link coming soon

Featured Benefit

Bring Us Your Marketing Challenges

Bring us your marketing plan, assets, campaigns and website and we’ll help you optimize to generate more leads, drive more conversion and fill your pipeline. Two marketing coaching sessions included.

Book Marketing Coaching ↗
Read full bio

Inge is a Senior Marketing Strategist at Neural Impact, with over 20 years in technology marketing, spanning roles from local startups and SMBs to global industry giants. Her expertise covers channel strategy, global event management, product marketing, lead generation, sales enablement, and customer relations, enhancing lead conversion and customer acquisition for technology providers. Inge’s approach merges technical knowledge in ERP, CRM, AI, and modern workspaces with neuro-based marketing, holding key positions at SAP, Maximizer Software, Sophos, and Layer 7 Technologies (acquired by Computer Associates).

The GrowthLab Engine

It All Works Together

Marketing + Sales + Strategic Deal Support + Technical Expertise

01

Marketing

Generate demand

02

Sales

Create opportunities

03

Strategic Deals

Convert and win

04

Customer Growth

Adopt, expand and grow

More qualified opportunities + Better win rates + Repeatable growth