Traditional approaches are no longer viable because Buyer 3.0 thinks about products and makes purchasing decisions differently. Technical product descriptions will not get you anywhere. Neither will direct sales methods.
Today’s buyer is anonymous and self-educated. To meet the needs of the online cloud consumer, your organization’s strategy and pricing must revolve around their trends and habits.
“The workshop Neural Impact conducted with our sales and marketing team has transformed our business development process. Following the workshop we implemented numerous changes in the way we engage new opportunities, present proposals, structure our marketing programs, and organize our web content. The result has been a significant increase in our deal closure rate since we implemented their recommendations. Thank you!”
President & Founder of Sunrise Technologies