Data: 02-11-2023 | Lyon, France – Center Congrés de Lyon
High Volume Acceleration Program
Copilot is here, now what? Join the AI Go to Market Strategy Program kicking off Nov. 29
FY 24 Microsoft + Neural Impact Advanced High Volume Acceleration Program
Register Here for the Next Cohort
50% off for first 10 Directions EMEA Lyon Attendees Only!
Space is Limited!
Want to know how your revenue growth, sales cycle length, profit and more compares to your peers?
Conduct the 5 mint self assessment and get a sense of where your gaps are
Free Assets for Microsoft Dynamics Partners
Resources to help accelerate your cloud customer acquisition
Free Tools and Assets
To access over 30 free partner resources to help you accelerate your volume of Dynamics 365 customer ads and migrations, see:
Accelerate and scale your SMB-focused Dynamics 365 practice: Partner series (microsoft.com)Free guide to help you double your volume of new Dynamics customers – download it here
Volume Acceleration Guide for Business Application Partners in the SMB MarketMissed the Directions Lyon live sessions? See these recorded sessions:
Overview of the eight capabilities needed to accelerate volume and scale (microsoft.com) Moving GP/NAV on-premises customers to the cloud proactively (microsoft.com)Strategies to help you optimize and grow:
Optimize and Grow GuideTo get more leads on AppSource see the free marketing best practices guide:
Microsoft AppSource & Azure MarketplaceNeural Impact’s Directions 2023 Sessions Slide Decks
Microsoft presents: Build a low code partner practice – Opportunities & Guidance
Presented By:
Dr. Christian Lehmann
Chief Growth Officer
Thursday, November 2nd
2:00 – 2:45pm
Salon Forum 2 – Center de Congrès de Lyon
Learn about the Power Platform opportunity, and how you can build and extend your Business Central practice by helping customers accelerate innovation and rapidly build with low code apps and offers to accelerate customers journey to the cloud.
Strategies for selling into an uncertain economy
Presented By:
Mark Stuyt
Chief Engagement Officer
Thursday, November 2nd
3:00 – 3:45pm
Salon Pasteur – Center de Congrès de Lyon
COVID-19 forced leadership teams to accelerate digital transformation initiatives (to survive), which kept business applications partners busy, and their benches empty, for the past few years. Selling is easy when there’s more demand than supply. But times have changed.
Geopolitical instability, economic contraction, inflation, and rising interest rates are now significantly impacting buyer behavior. Sales organizations need to adjust (quickly), to the growing risk of no-decisions and delays, and the need to upsell and cross-sell more effectively into their existing accounts.
In this session we’ll explore how to: leverage AI to accelerate research and increase executive engagement, optimize (repeatable) sales assets to create emotional bias, reframe project priorities to create a greater sense of urgency, build compelling business cases that align with your prospect’s strategic priorities, and create emotional differentiation that justifies higher service delivery costs.
8 Steps to Double Your Customer Ads
Presented By:
Sharka Chobot
Chief Transformation Officer
Thursday, November 2nd
5:15 – 6:00pm
Forum 3 – Center de Congrès de Lyon
In this session you will learn 8 key capabilities needed to scale your Dynamics practice and increase your volume. Cloud buyers want choice, to get up and running quickly, to pay as they go, and for solutions to meet their unique industry specific needs-out of the box. Come learn what is needed to make this happen.
Get your on-prem customers to move to the cloud
Presented By:
Dr. Christian Lehmann
Chief Growth Officer
Thursday, November 2nd
5:15 – 6:00pm
Tete D`Or 1&2 – Center de Congrès de Lyon
In this session you will learn how to handles objections and create a compelling sense of urgency. You also get some valuable insights into existing reimplementation strategies and partner examples. Shift from a passive to proactive sales strategy and keep these customers.
You’ve published an offer on appsource, now what? Leveraging appsource to get more leads & revenue
Presented By:
Sharka Chobot
Chief Transformation Officer
Friday, November 3rd
12:45 – 1:30pm
Gratte Ciel 1&2 – Center de Congrès de Lyon
When you’ve successfully published your app or consulting services offer on AppSource that’s not the end, but just the beginning. Microsoft’s Marketplaces reach over 1 billion qualified Microsoft customers, 15,000 sellers and 90,000 Microsoft partners. In this session you will learn how to leverage AppSource to achieve your sales and marketing goals. Aligning your sales process to how the modern cloud buyer wants to transact is a challenge. New digital native IT buyers don’t want to contact and speak to a sales professional. Microsoft is investing heavily in their digital Marketplace strategy. What’s your digital market strategy? We are seeing multi million dollar transactions being made by enterprise customers on Marketplace. Don’t miss out. In this session we discuss where Marketplace fits in your customer acquisition strategy, potential ROI on your investment, how to get more out of AppSource and how to more closely integrate and align your listing in your marketing and sales strategy. ISV’s and resellers welcome.
Please provide your contact info to download the Session Slides
Directions Lyon 2023 Slides
Download the slides for Directions Lyon 2023
Microsoft transform
The global Business Applications SMB market represents a huge opportunity for partners, but targeting small and medium sized businesses within the cloud-buying landscape requires a shift in how you sell, market, and package cloud-based business applications. A sales, marketing, and delivery foundation that can reach a higher volume of customers, deliver faster time to market, and enable the business to scale and expand globally all while maximizing margins is critical to success.