- Attempting to include everyone and speak to a broad audience results in low engagement and poor conversion. Taking time to define your target buyer personas is not only helpful to your sales enablement and content marketing, but can also assist in guiding cloud solution development.
Welcome to the Buyer Persona Profile generator tool. It is designed to assist you in getting started on defining three specific persona profiles which will help you focus your marketing messaging and content. Make sure you have 15 minutes available before you begin so you have adequate time to think about your answers to get the most value from this exercise.
A buyer persona describes what the prospect is feeling, thinking and doing during the buying journey. It provides critical insight into what is influencing the buyer’s decision and maps what is happening in their conscious and unconscious brain while they are contemplating options that will alleviate the problem or pain they are experiencing. Included are the buyer’s fears, desires, motivators, attitudes and priority criteria. The profile should not simply be a one-dimensional demographic description of the buyer in terms of age, gender, and position, but be a multi faceted view of the buyers’ complex emotional state.
Take time now to complete the following exercise and we will send you your buyer persona profile map in 5 minutes!
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Defining Your “WHAT” Buyer Persona
The WHAT Buyer Persona is the domain of the techie, the middle manager and the end user. They own the technology infrastructure and ensure employees have the technological tools to perform their jobs. The WHAT persona can also include an individual end user of a system. They are interested in specific product features, functionality, detailed feature
lists, looking closely at screen shots, seeing product demos and reading in-depth technical whitepapers on security,
performance, scalability and more.
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