- Attempting to include everyone and speak to a broad audience results in low engagement and poor conversion. Taking time to define your target buyer personas is not only helpful to your sales enablement and content marketing, but can also assist in guiding cloud solution development.
Welcome to the Buyer Persona Profile generator tool. It is designed to assist you in getting started on defining three specific persona profiles which will help you focus your marketing messaging and content. Make sure you have 15 minutes available before you begin so you have adequate time to think about your answers to get the most value from this exercise.
A buyer persona describes what the prospect is feeling, thinking and doing during the buying journey. It provides critical insight into what is influencing the buyer’s decision and maps what is happening in their conscious and unconscious brain while they are contemplating options that will alleviate the problem or pain they are experiencing. Included are the buyer’s fears, desires, motivators, attitudes and priority criteria. The profile should not simply be a one-dimensional demographic description of the buyer in terms of age, gender, and position, but be a multi faceted view of the buyers’ complex emotional state.
Take time now to complete the following exercise and we will send you your buyer persona profile map in 5 minutes!
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Defining your “HOW” Buyer Persona
The HOW Buyer Persona is the domain of line of business management. The HOW persona is a line of business manager focused on managing teams of people in specific functional areas of the business (marketing, sales, HR, operations, etc). You must answer “HOW will your solution help us achieve an increase in productivity, efficiency, competitiveness or customer satisfaction?” "How will it help us solve our current business problems or impact our growth in a positive way?"
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