Reading Time: 2 minutes
July 14, 2019

Psychology of Pricing: What Strategies Can You Choose? 

Reading Time: 2 minutes If you run a marketing team or business, you probably focus on three key metrics: revenue, profit, and cost. No doubt, your goal is to minimize cost and maximize revenues. You may be considering working with a finance leader to help you set long-term growth goals for your organization. This mainly covers tasks that involve pricing service and products to add value to your business and make profits. But how can you do that effectively? What are the strategies you can use to price your product to increase sales and profits with little effort? One way is to master the skill of pricing your product. And to do that, you need to not only understand psychological pricing but also leverage the right strategies.
October 19, 2016

Are Default Options Going to Increase Your Revenue?

Reading Time: 3 minutes Have you ever visited an airline’s website intending to just buy a flight, and then had to actively deselect in order for the add-on trip insurance, hotel and […]
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