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July 14, 2019

How To Use Neuroscience To Accelerate Your Sales Cycle

Reading Time: 2 minutes In today’s online landscape, neuromarketing and neuroscience can largely boost your return on investment. Any firm or business must also take into consideration how the new buyer behaves and pays for products. Furthermore, the background of tech consumers is largely changing. Marketing efforts should adjust accordingly. Previously, before the spread of digitalization, customers used to purchase products in one lump-sum payment. While marketing campaigns took longer to prepare, a single sale covered most of the associated expenses. Moreover, a customer sales rep that knew how to utilize a sales script and deploy selling psychology proved to be a valuable asset.
July 14, 2019

How Digital Marketing is Changing, and What You Need To Do To Adapt

Reading Time: 2 minutes The online landscape is changing the marketing world in three key ways. Consequently, a business that applies neuromarketing and neurology strategies witness better results. Just as importantly, firms can set themselves up for long-term success by understanding the new online consumer. Practical vs. Technical First of all, research shows that most online buyers are business executives. Their purchase and decision-making process is much different than chief information officers (CIOs) and IT professionals. Neuromarketing requires advertisers to adapt to this change.
October 26, 2017

Lessons in Language

Reading Time: 3 minutes   We are all aware of the power of language; good jokes make us laugh, sad stories make us tear up, and curse words make us […]
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