Reading Time: 2 minutes

I have moments when this all feels surreal.

Like watching a movie. Yet it is reality.

I have lost all sense of time and space, mornings run into evenings, workdays blur into weekends. Yet the days of the week have not changed.

I miss the commute when my brain has time to transition between home and work, yet I appreciate my body not being in constant motion.   

I feel grateful and blessed, yet sad and afraid all at once.

I miss the comfort of structure and routine, yet I love the freedom of breaking from it.

I am relieved to work at home away from everyone yet miss the interaction and connection.

I feel blessed to have the gift of time with my children, yet yearn for them to leave.

I miss the quiet and solitude of being home alone, but I know I will miss them when they go.

Video technology has made communicating so much easier and more frequent, yet my brain hurts, my eyes sting and I am exhausted by days end.

Logically I know I am young and healthy and have nothing to worry about, yet emotionally I fear being torn from this world.

I love my partner, yet am ready to divorce or strangle him. I am not sure which. Perhaps both.  

I am calmer and more grounded, yet more easily agitated and annoyed.

I feel disoriented yet am more clear than ever before.

I seek some sense of certainty, yet know there never was any, nor will there ever be.

I want my life to go back to normal, but dread and resist it being so.

I want this all to hurry up and be over, and yet I am not yet ready for it to be so.

It has been a tragedy. It has been a blessing.

The world is better, reefs are returning, grass is growing thicker, families are connecting, we can see the sun in China, yet it is worse than it has been in decades. All the poverty, fear, deaths and loss.

Today do I want to see the darkness in the world, or the light?

Don’t worry, it’s getting better. Don’t believe it, its not.

Am I alone in my insanity? Or are we all feeling the same?

Warmly, Sharka

May 26, 2020

I need to know, have I gone mad? Am I alone in my dichotomy?

Reading Time: 2 minutes I have moments when this all feels surreal. Like watching a movie. Yet it is reality. I have lost all sense of time and space, mornings run into evenings, workdays blur into weekends. Yet the days of the week have not changed. I miss the commute when my brain has time to transition between home and work, yet I appreciate my body not being in constant motion. I feel grateful and blessed, yet sad and afraid all at once. I miss the comfort of structure and routine, yet I love the freedom of breaking from it.
December 14, 2020

Wait! Before you Choose a Name for your New App or Cloud Solution – Read this…

Reading Time: 6 minutes Before you pick a name for your new Power App or solution, think twice! There is more to a name than meets the eye. What does your company name mean to prospects today? Semiotics is an area of research that focuses on understanding how we interpret and make sense of signs, including words, emoticons, images, icons, and objects. In the context of culture, the same object or sign can have different meanings: a thumbs-up in Canada means “good job”. In Australia, Greece, or the Middle East it can mean “sit on this” or “up yours”. I’ve taken a minute to analyze the Microsoft Dynamics 365 and NetSuite product names from a semiotic perspective to give you an example. When creating new apps or bringing new services offers to market, choosing a name should be a deliberate and thoughtful decision-making process.
April 9, 2020

Agonizing over having to lay off valued employees? Well, you may not need to.

Reading Time: < 1 minute Agonizing over having to lay off valued employees? Well, you may not need to. I thought I would share some creative ideas from our technology clients about what they are doing now that their sales pipeline has dried up, projects are being cancelled or delayed, and receivables are at risk. Before you start laying off your team, here are some ideas to consider:
July 16, 2020

Technology Is Not Logical, But Deeply Emotional

Reading Time: < 1 minute In 2004, psychology and social computing professors John McCarthy and Peter Wright challenged us to think about “technology as an experience” rather than merely a product that is used. Never has this been more evident than during the past few months of worldwide lockdown. Getting food, educating children, working, keeping businesses afloat, and maintaining relationships with friends and family have only been possible by leveraging technology. Never have we been so vulnerable and dependent on technology to do everything.
SPEAK TO AN EXPERT